I’m not sure how I missed this, but it might have something to do with all the Nyquil.

Steve Jagger at Ubertor Real Estate Blog points out that Redfin is looking to hire real estate bloggers. (Thanks to Greg for pointing this out)

The goal is to create an insanely addictive blog about everything that moves in Seattle real estate. We’re hiring for neighborhoods all over Seattle, from Tacoma to Issaquah to Bainbridge Island. For your neighborhood, Redfin would send you all sorts of data on fixer-uppers, price reductions, properties that have been long on the market, new construction notices. Your job would be to tour new open houses, snap a few pics, and write up a review.

I think this is a good idea. Curbed has certainly proved there is a demand for hyperlocal neighborhood information and as a pure branding move, putting Redfin on the masthead certainly makes sense. Focusing on neighborhoods and listings makes it more consumer friendly and differentiates it from the more entrenched local blogs like RainCityGuide.

I’ll be interested to see how they roll out this new blog; whether it will be Redfin specific initiative (i.e. on their site) or if it will firewalled apart from their regular business and independently marketed simply with Redfin as a lead ‘sponsor’, much like Vespa USA did with its Vespa blogs. Personally, I favor the latter option – mainly it will give the fledgling blog/bloggers some autonomy to create their own voice and brand.

And heck, who knows, it could even become a second revenue stream for the company.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect starts tomorrow! Get your ticket for $99 before prices go up tonight.GET YOUR TICKET×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription