Redfin Recreating Curbed for the Northwest

I’m not sure how I missed this, but it might have something to do with all the Nyquil.

Steve Jagger at Ubertor Real Estate Blog points out that Redfin is looking to hire real estate bloggers. (Thanks to Greg for pointing this out)

The goal is to create an insanely addictive blog about everything that moves in Seattle real estate. We’re hiring for neighborhoods all over Seattle, from Tacoma to Issaquah to Bainbridge Island. For your neighborhood, Redfin would send you all sorts of data on fixer-uppers, price reductions, properties that have been long on the market, new construction notices. Your job would be to tour new open houses, snap a few pics, and write up a review.

I think this is a good idea. Curbed has certainly proved there is a demand for hyperlocal neighborhood information and as a pure branding move, putting Redfin on the masthead certainly makes sense. Focusing on neighborhoods and listings makes it more consumer friendly and differentiates it from the more entrenched local blogs like RainCityGuide.

I’ll be interested to see how they roll out this new blog; whether it will be Redfin specific initiative (i.e. on their site) or if it will firewalled apart from their regular business and independently marketed simply with Redfin as a lead ‘sponsor’, much like Vespa USA did with its Vespa blogs. Personally, I favor the latter option – mainly it will give the fledgling blog/bloggers some autonomy to create their own voice and brand.

And heck, who knows, it could even become a second revenue stream for the company.