Roost Goes Negative

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In a move reminiscent of the current US election campaigns, Roost, the MLS-driven real estate search engine released a series of YouTube videos today showing how its results best those returned by Trulia, Google and Yahoo.

Check ’em out.

Trulia
[youtube]http://www.youtube.com/watch?v=EtjC5SKH4qI[/youtube]

Google
[youtube]http://www.youtube.com/watch?v=GS5mFDyjHQQ[/youtube]

Yahoo
[youtube]http://www.youtube.com/watch?v=R1FL-yH8E7U[/youtube]

Roost’s conclusion? That using these sites “homebuyers waste tons of time searching through homes that aren’t actually for sale.”

The company, which previously released a commission report claiming its search superiority (see Quantity, quality vary at real estate search sites), seems to be hammering relentlessly on this point. It remains to be seen whether it’s a message that resonates with consumers however.