Roost Goes Negative

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In a move reminiscent of the current US election campaigns, Roost, the MLS-driven real estate search engine released a series of YouTube videos today showing how its results best those returned by Trulia, Google and Yahoo.

Check ’em out.




Roost’s conclusion? That using these sites “homebuyers waste tons of time searching through homes that aren’t actually for sale.”

The company, which previously released a commission report claiming its search superiority (see Quantity, quality vary at real estate search sites), seems to be hammering relentlessly on this point. It remains to be seen whether it’s a message that resonates with consumers however.