Bad days in Seattle? I hope it didn’t have anything to do with my visit

First, Zillow spills the beans on its upcoming Neighborhood feature (h/t Baron Briefs). Last week, an stray email was fired off to anyone who had claimed a home in their database that read:

Hello ,

Since you claimed your home at , you might like to know you’re part of the DISC neighborhood on Zillow. This is a brand-new feature — literally, we just rolled it out — and we would like to ask your help in getting it started.

By taking part in your Neighborhood Page on Zillow, you can help make Zillow a useful resource for other people like you.

Today, an apology from the team claiming it was all in error.

We sent you an e-mail last week by mistake. Have you ever hit “send” when you didn’t mean to – or copied the wrong person? That’s pretty much what happened to us, and we apologize.

We’re very sorry that this happened. We respect your privacy and we’re taking every step possible to ensure that this doesn’t happen again.

Then, to top it off, technical problems which force the site down (h/t to FOREM reader Zillow Fan).



All joking aside, Zillow is definitely starting to throw its weight around.

First, broker feeds and now neighborhood conversations? It definitely looks like Zillow are drawing a bead squarely at Trulia. The other neighborhood portals should be looking over their shoulder too.

Coupled with their upcoming mortgage product, it’s pretty clear. Zillow is trying to own this space.

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