QR codes are ugly.

Forget arguing about if they are cool or useful or if they work, above all else they are ugly.

I spoke with Claire Boonstra, founder of Layar, about why QR codes (“quick response” codes, like bar codes, can be scanned using a smartphone’s camera) do not stand a chance, and it is due largely to their design.

There is technology that will be available to the masses within 12 months that will do everything a QR code can do and more, without the actual QR code.

Augmented reality, something we have talked about for years as coming soon, is at our doorsteps and is set to supplant QR as the interactive print marketing technology of choice.

[php function=1]

Listening to Claire explain it, it sure seems like the QR code is a dead man walking.

Layar Augmented Reality

After hearing it explained, can you see ANY way that QR codes can survive?

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Time is running out to secure your Connect Now tickets at the lowest price. Don't miss out on a chance to grow yourself and your business.Learn More×
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription