Steve Rubel blogs that half of marketers are experimenting with emerging channels including the blogosphere. He says:

According to a new report from Forrester Research most marketers are relying less on new forms of interactive media than they are the tried and true. They are continuing to bank on methods such as e-mail and search, while slowly experimenting in RSS, blogs, social networking, mobile and in-game ads. Some stats from the report:

* 50 percent use or plan to use blogs or social networks
* 47 percent use or plan to use RSS
* 43 percent go or have gone mobile
* 28 percent are doing or plan on doing advergaming or in-game ads

This jives with what several other experts are saying – this time at the National Association of Real Estate Editors' annual conference – that it's time for real estate agents to start blogging and begin to provide hyper-local content.

The real value here, is that by blogging, agents and brokers can begin to position themselves as local market experts in their areas. Having a strong Internet presence (that's more than just a static, brochure-ware web site) can make a huge impact on your bottom line. We now know (according to a recent survey conducted by NAR) that 77 percent of those surveyed are using the Internet to search for a new home these days. That means, if you're in real estate and you're not looking to Internet for business, you're missing three quarters of your potential leads.

Technorati Tags: , , , , ,

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription