MONEY magazine’s annual Best Places to Live feature launched today. Congrats to Middleton, WI which came out on top of the Great American Towns. As in year’s past, the list was compiled by Sperling’s BestPlaces. It also uses local market data from OnboardLLC.

This year however, CNNMoney has done something new by incorporating Trulia’s search engine into the site to power the homes for sale function. Readers can search real estate city by city or from any page on the site through a search widget.


This is a pretty big win for Trulia. One of the site’s biggest weaknesses, is that it suffers from a lack of widespread consumer brand awareness. Outside of Internet-savvy home buyers and real estate 2.0 professionals, very few people I talk to have even heard of the site. Its Puget Sound rival Zillow, on the other hand, enjoys much greater mainstream recognition — largely due to its relentless and shrewd public relations campaign.

Trulia’s deal with CNNMoney, which itself is part of the greater TimeWarner media empire, means many more consumers are going to be exposed to the Trulia brand. And if this plays out the way I’m sure they hope it will, this could be a huge traffic driver to their site.

Trulia’s challenge going forward is going to be capturing some of that traffic and retaining it, as I expect much of it will be from first time visitors. They’d be wise to welcome all new visitors coming from the CNNMoney site with some sort of unique welcome message (something Seth Godin has been advocating for a while) – one that highlights the unique features of Trulia, encourages them to bookmark the site etc. That way people won’t feel quite so alone when they land on their pages.

Aside: WordPress bloggers can accomplish this using the What Would Seth Godin Do? Plugin for WordPress.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription