Trulia Gets Beaucoup Bucks

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Simmering resentment over Trulia’s SEO practices (see Trulia Caught Cloaking Red Handed) hasn’t stopped the search site from landing another $15 million in funding.

Deep Fork Capital LLC led the financing to top up Trulia’s reserves; Trulia’s other investors Sequoia Capital, Accel Partners and Fayez Sarofim & Co. also participated.

In the statement, Trulia co-founder and CEO Pete Flint said… well, he didn’t say all that much really…

“This additional capital will help us take advantage of this opportunity and continue our accelerated growth. This market is also a unique time to help real estate brokers and agents transition their marketing efforts and services online. In the coming year, we plan to roll out world-class products that will continue to transform the online real estate experience.”

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Also found in the release – Trulia claimed it has:

  • Approximately 5 million unique users
  • 100,000 real estate professionals as registered users
  • More than 3 million real estate listings nationwide
  • Over 70 million property records providing constantly-updated comparable sales

Trulia has now raised $33 million since it launched. That’s big money – so somebody definitely thinks there’s a payoff somewhere to be had. The only question is from where?