Photo by donegone

Trulia has caught flack the last few weeks over it’s practices of instituting ‘no-follow’ tags on its links to its broker partners.

I’ll spare you a rehashing of the controversy (more here, here and here) but today they extended an olive branch to the Realtors they may have ticked off.

Now individual agents can brand their listings on Trulia’s search results. Brokerages have long been able to place their logo on the listings (at a price), now agents can associate their name and photo with their listings. For free.

Why do this? From their blog:

• Increased online visibility: Your photo and contact info on all of your listings.
• Connections with serious consumers: Emails from active home buyers & sellers sent directly to you
• Stats to share with sellers: Tell your clients how many people view their listings every week
• Open house advertising: Market your open house to thousands of local buyers

The link on the listing drives back to your profile (here’s mine) on Trulia where I’m told you they’ve upped the number of naked links (i.e. sans no-follows tags) you can have in your profile to 5 from 2.

Seems like a half-decent attempt to try and satisfy their critics – we’ll see if it mollifies the crowd however. Thoughts?

To get started branding your listings, head over here.

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