Big news from Trulia today. They’ve really been on a roll lately and this one more feather for them to stick in their cap. Congrats to Pete and Sami, they’ve pulled off a real coup.
The new portal will bring together residential property listings from REBNY-member real estate brokerage firms onto a single public Web site for the first time. Consumers will have access to the full complement of Trulia’s easy-to-use real estate tools including interactive market Heat Maps, Real Estate Guides and property listings. Trulia was selected from among six finalists under consideration to build the first real estate search engine dedicated exclusively to New York-based listings.
This could be the start of a whole new business for Trulia.
They’ve successfully built a very compelling consumer-focused real estate portal. Not perfect, mind you. But they’ve steadily been chipping away and adding inventory to their search results.
This will eventually cap out however, there’s only so many deals to be made. Building the best consumer real estate search site takes time, but only so long. So, it only makes sense they start exploring new markets for their technology. Consider this their transition from a B2C to B2B model.
Leveraging the backend and systems they’ve built to offer next gen, Web 2.0 search tools to regional MLS’ is a natural evolution of their business model.
I wouldn’t be see surprised if we start to see more of these private label sites pop up in the future as the MLS’ seek to upgrade their sites. Who better to look to than Trulia?