Turnhere Takes a CAR Ride

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Turnhere, the California based video production company announced today that it has signed a deal with the California Association of Realtors (CAR) to provide video production services to CAR’s membership.

Exact details on the nature of this deal are unclear; I’m not sure whether it’s an exclusive supplier relationship, a discount on services to CAR members or some sort of affiliate program.

In any case, Turnhere has been on a bit of a tear lately, this announcement follows deals last week with Coldwell Banker and Chase International Real Estate.

They, along with WellcomeMat (and to a lesser degree, Reallyo), are on the forefront pushing online video solutions to Realtors. Each has a slightly different model, but there’s more than enough room in the industry for all parties as far as I’m concerned.

This announcement is further proof to me that 2007 will be the year that video finally kills the virtual tour. And good riddance.

When you see what can be accomplished with video (check out Doug Heddings’ masterful WellcomeMat performance if you haven’t already) – it’s immediately clear that video is such an intimate and rewarding medium for selling real estate compared to a washed out, blown out 360 picture or a weakly edited slide show.

Brokers not already looking to provide a video solution to their agents should seriously start looking now. Having a trusted, quality video solution (any of the companies mentioned above are good candidates) in place will not only be a huge competitive advantage in the short term, but an absolute necessity in the long.

More from Turnhere’s press release:

“Offering our members additional marketing tools such as online video will bring added value to their client offerings and provide them with an exciting new way to showcase their properties to prospective customers,â€? said C.A.R. President Colleen Badagliacco.

“Part of the appeal of online video is presenting customers with a visually-engaging format to get an advance look at a property before visiting the location,â€? said Bradley J. Inman, founder and CEO of TurnHere. “By joining forces with the CALIFORNIA ASSOCIATION OF REALTORS®, we are able to provide its members with an online video resource that will help them better serve the markets they represent.â€?