In this video Chris Leader shares some of his coaching tips on the power of niche marketing.

All too often real estate professionals try being all things to all people. The problem with that from a marketing perspective is that, unless your message is focused, no one will hear it!

This is why niche marketing is so powerful.

By focusing your efforts on a specific target audience — let’s say, pilots or health care professionals — you can address their specific needs and wants in the language that they understand.

The result is your marketing will become more effective and cost less to do. You aren’t wasting your time blasting the same stale message to herds of people.

herd image via shutterstock

In this video, Chris shares why niche marketing is so effective and how you can get started.

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