“Facebook is now the size of the Internet in 2004.” —Brian Solis

Facebook changes things a lot, and the rapidity of that change is increasing.

Facebook’s Timeline, Groups, Ads, Interest Lists, Subscribe and Edge Rank features, to name a few, are keeping us on our toes.

Facebook Profiles vs. Facebook Pages vs. Facebook Groups webinar

Some interesting data was gathered during a live InmanNext webinar, the full recording of which is below.

The webinar was sponsored by Listings -to-Leads.

We polled nearly 800 real estate agents and asked the following question:

Real estate Facebook stats

It’s great to see so many Realtors closing real business from social media. There is certainly hope for the other 62 percent as well — thus the class!

How does this compare with your Facebook efforts? Based on this data, and the feedback I have received over the last few years, I gave several specific best practices and strategies for your Facebook profile.

Listen closely to my “five plus five plus five” strategy — I cover it at the end of the profile section. The feedback has been tremendous.

Also, when you start a group, like the one I recommend, let me know so I can check it out!

Enjoy the recording, and if you have any questions you can leave them in the comments section below.

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