Why Realtors should think like hackers

It won't be long before buyers realize you're not only relevant, but also the agent who can find their dream home

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By HELLO AGENT STAFF

Hacker definition:

  1. A person who illegally gains access to and sometimes tampers with information in a computer system.
  2. An expert at programming and solving problems with a computer.
  3. Neo from “The Matrix.” Whoa.
  4. What people call us when we’re playing golf.

And now, our definition: someone who doesn’t accept the status quo but who thinks differently in order to solve a problem in a new way.

How can Realtors think like hackers to build their business? The Hello Agent hackers offers their take:

Gabe Filkey, president and real estate hacker

FOCUS

Don’t try to do too many things. Know what you do really well and concentrate on that. A lack of focus will reduce your effectiveness. People think successful individuals must be great at everything. But usually, the opposite is true. They excel at one thing and surround themselves with people who can help them understand and solve the problem.

Brandon Arbini, chief hacker 

INSPIRE

As a Y Combinator founder, I interact with startups, founders and hackers all the time. The best hackers all have something in common: People want to work with them. They’re smart, driven and authentic. They see problems, but never shy away. Instead, they work furiously to solve them. Be a Realtor who inspires homebuyers and solves their problems.

Jory Hatton, design/engineering hacker 

BRAND

The real estate industry is changing rapidly. Don’t get caught up in the change. Instead, rise above it by leveraging the value of your brand.

What is your brand? Put simply, it’s how homebuyers perceive you. Know who you are, what you provide, and why it helps — then brand yourself to that. Keep your tone, language and messaging consistent. That will build your reputation within your local market.

Jay Sherer, growth/customer hacker

MEASURE

Collect and analyze data. You may be over- or underemphasizing key activities. Take marketing, for example. Make a list of all of your marketing channels from Internet advertising to direct mail. Then note the performance associated with each channel — what’s the response rate on those direct mails or the conversion rate on those Internet ads?

A model like this allows you to get a feel for what’s working and what isn’t. Then you can “follow the data” in a way that increases success while minimizing cost. It also allows you to ask the question, “Have I maximized the output of this channel?” If so, you know to begin investing in the next channel. If not, you can put more energy into your best channels to boost your effectiveness.

Ready to build your business by thinking like a hacker? Put these ideas into practice — it won’t be long before buyers realize you’re not only relevant, but also the agent who can find their dream home.

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