I received a really exciting email in my inbox this week – there are some awesome new developments that just rolled out for HootSuite.

As you probably know by now, I am a huge HootSuite fan. In my opinion, it is the best product, hands down, for managing multiple social media streams, for managing your social strategy, for monitoring multiple conversations, and so much more!

Here are two of the cool new highlights HootSuite announced:

1. HootSuite Publisher

One of the best features of HootSuite has been the ability to post social updates to multiple streams with the click of a button. With one “copy and paste,” you can post a comment to Twitter, then re-work the verbiage a little to post it to Facebook, then re-work it again to post it back out to Twitter a second time the next day, and then post it to LinkedIn. Of course you could just post it once and have it go everywhere but to really be socially smart and savvy – you won’t be posting the exact same post to every social network!

According to the HootSuite blog you can now:

“Slice and dice the destination profiles for each message and drag-and-drop your updates into timeslots to match your editorial plans. While the whole power of daily/weekly/monthly calendar view is available with Pro and Enterprise plans, everyone can take the advanced scheduling functionality for a spin to see how calendar views can manage complex campaigns.

This publisher tool takes the place of the former Pending Tweets column – to get started, click the paper airplane in the Launch Bar and plan (and edit) your posts across networks.”

So instead of seeing all your pending tweets in separate streams, you can view them all at once; see how they overlap, and if you have any gaps anywhere. Great idea!

As a real estate pro you live and die by your calendar right? This new format makes it super easy for a real estate agent to view what posts they have scheduled, write additional posts, move things around as needed, and then move on to selling more houses and closing more deals. This new tool will definitely help you be more efficient with your social media planning and execution.

By the way, HootSuite does have a free plan, but I really recommend you look into their $5.99 a month plan – with extra tools and the analytics available are worth the extra expense. You can’t even go out to lunch for $5.99!

2. Limited Profiles

This new feature allows someone on your team to write social media updates and then save them in draft mode for you or an authorized team member to approve. I love this idea for real estate agents who want to hire an assistant to help with social media updates. This way, the assistant can write the posts and the real estate agent or Broker can review them before they go out to ensure they are in line with their brand, their voice and the message they want to get out. It also offers you an opportunity to give that assistant (or intern) guidance on what you’d like to see posted. I think this is a great new option for real estate agents.

What do you think of these new updates? Are you using HootSuite? I’d love to hear your feedback, post your comments below!

P.S. Shameless plug, but I am SO excited to see Ryan Holmes, CEO of HootSuite onstage for Real Estate Connect SF next month. His company has changed the way companies manage social media and I can’t wait to hear his take on the future of social media. If you can make it down to the Bay Area (my stomping grounds!) – I’d love to see you! Tweet me up or leave a comment below!

Katie Lance, Social Media Director, Inman News, @katielance

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