Aaron_SperlingThis post by Aaron Sperling was originally published on the Lasso blog. Aaron is the president and CEO of vFlyer, an online marketing company that offers tools and services for real estate and other industries. In May 2014, Aaron and his team launched Lasso, a new collaborative real estate search service available at lasso.net

SEO and social media are buzzwords we hear every day — and they’re both essential for ranking well in search engines and gaining visibility for your business online.

Today, over 72 percent of Internet users are active on social media and it has had a massive impact on how people discover and share content. Social media sharing metrics have also become a significant factor that search engines take into account when indexing and ranking content across the Web.

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Whether you are small-business owner, real estate agent or a broker agent, making sure your website’s listing pages are optimized for easy crawling, indexing and sharing is essential for ranking your site well. By utilizing social tags to reference content on your Web page, it makes it easier for search engines and social media sites to find and display the content you want shared.

After much research, the team at Lasso created this white paper to share some best practices for optimizing real estate listings for search engines and social media sites.

We also included instructions for proper on-page SEO and social tags for the major search engines and social media sites like Google, Bing, Facebook, Twitter, and more. To learn more about how you can update your website and stay competitive online, download your own copy of the white paper below.

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