Mike McDevitt, Director of Business Development at Zillow has responded to my post on the obnoxious advertising on Zillow. He clarified Zillow's advertising requirements and confessed that one of the ads in question had been removed as it

was not up to spec, and had been submitted and trafficked in error.

You can read Mike's complete post here.

This is a great move. It takes a lot of courage to turn down a paying customer.

But more importantly, it's great to see a company that is clearly listening to the blogosphere. Marketing 2.0 is all about listening, engaging and responding to your customers, no matter how big or how small. It's also about identifying and developing relationships with those you can most effectively evangelize your brand.

Zillow gets it.

I still think that Zillow faces some serious cash crunches down the road if they continue to pursue an advertising-only model. But by listening and responding to criticisms in an open and transparent fashion they are creating the one thing that money can't buy. Customer loyalty.

Well done.

Technorati Tags: , , , , , , ,

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Keep up-to-date on tools and tactics to impress your clients and outshine your competition with the 2022 virtual bundle.Register Now×
Agent Appreciation Sale: Inman Select for only $85.CLAIM OFFER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription