Zillow Prompts Listing Fatique?
Is it just me or does Zillow’s announcement last week fill you with a little bit of dread?
Not because of a fear of disintermediation – but because it just became yet another place you have to worry about getting your listings to. (Whether you want to or not, is another question all together)
This list just seems to get bigger and bigger every day. real/diaBlog gives us a sampling of just some of the sites that they’re currently marketing to.
Greg really nails it with his supermarket analogy. The real estate industry has a hot product right now (listings) and everybody’s clambering to get it stocked on their shelves. The question is how to get the product on the shelves with the least amount of effort and hassle. In short, where is a distributor when you need one?
Tools like vFlyer and Postlets help address this problem and I think as long as they keep their services relatively simple and their distribution networks wide, they may prove themselves invaluable to the real estate industry. There’s a real strong business model here.
Smart agents have already begun developing a strategy to deal with all of these new online marketing options. Brokers, on the other hand, should be looking at integrating distribution platforms into their existing marketing systems, so they can be the first to offer this kind of service to their agents.
Redfin Should Call Robbie
Dustin previews Robbie Paplin’s effort to put blog posts on a map. Very slick. I could see it jiving really nicely with something like Redfin’s new Sweet Digs Seattle blog. Adding a map search interface to makes a lot of sense if there’s a local focus to your blog, such as neighborhood or, as in Redfin’s case, listing reviews. (see also Outside.in Covers Your Neighborhood)
New Real Estate Blog
Homegain Chases the Pack
It remains to be seen how they plan on integrating this site into their lead-gen business model or if they plan on using it strictly as a way to drive traffic to their advertising partners.
FoREM Goes to RSS Pieces
As part of the Yankee Blog Swap. Mary McKnight heads over here for the day.