Zoomf Aims to Help British Home Buyers

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Inman Connect New York | January 29 - February 1, 2019

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With definitely one of the sillier names going in real estate (with the exception only perhaps of eMongoo), UK property search engine Zoomf plans a Q1 launch. Zoomf will be going head to head with existing real estate search sites like Nestoria and, to a lesser degree, extate.com.

Zoomf (is it ‘Zoom F’ or ‘Zoomph’?) may look familiar to readers this side of the pond, its search results pages look awfully similar to Trulia’s. I guess imitation really is the sincerest form of flattery.

In addition to a mashup of current properties for sale or for rent (let), Zoomf offers pricing guides for many of the neighborhoods (sorry, neighbourhoods) in and around London. Unfortunately, their search tools don’t work outside of the London area, at least for now.

Personally, I’m glad to see the Real Estate 2.0 space taking off in other parts of the world too. I lived in the UK a couple of years ago, and harbor fantasies about returning there some day with my family (I hold UK citizenship, in addition to Canadian and American) – so these sites are of particular interest to me.

For more on what’s happening in the UK, check out Mike Price’s Interview with Nestoria. Also, Renthusiast – a British real estate blog that I found quite informative (and blogrolled).