Forget scripts. Authenticity drives real estate marketing results
Expert Meriam Mellal says that authenticity is agents' most valuable marketing asset
by Nick Pipitone Apr 9
The secret 'gray market' of inventory (and how to tap into it)
What if 'not for sale' didn’t mean 'not interested'? Unlisted CEO, Katie Hill, unpacks her startup that’s turning heads by unlocking the hidden inventory between 'just browsing' and 'for sale'
Your words are undermining your value. Here's how to fix the problem
On this episode, former Realtor.com CEO and 50-year veteran Allan Dalton explains why words like ‘past client,’ ‘listing agent’ and ‘comps’ are killing your value and offers smart replacements