From Bad Bunny’s halftime show to hyperlocal feeds: Culture is reshaping social strategy
A performance on live TV quickly turned into a full-scale social moment, pushing platforms and audiences alike toward more participation, Jessi Healey writes
by Jessi Healey Feb 13
AI, AI, AI: Ads, oversight and the age of the algorithm
AI is transforming real estate marketing, policy and platforms. From automation to oversight, Jessi Healey weighs in on what agents need to know now
by Jessi Healey Jul 28