HomeTagz helps listing agents tell the whole story: Tech Review
What gives HomeTagz its character is its dynamic in-image content, visual metadata that empowers property photography to tell as well as show
by Craig C. Rowe Oct 21
Outlook improves for home sales through end of 2021, beyond: Zillow
Strong numbers of pending home sales and applications for purchase loans have pushed up sales forecasts through the end of the year
by Daniel Houston Oct 20
How agent McKenzie Ryan sold a $2.5M NYC condo over FaceTime
The Compass agent shares why high-end sales done completely over video are here to stay, especially in a fast-paced market like New York
3 reasons your clients should transact now
Spiraling home values, soaring inflation and increased interest rates mean less buying power for all consumers. In other words, the house they can afford today may be out of reach tomorrow. Here’s what your clients need to know
by Bernice Ross Oct 19
Agent bares all in full-frontal NSFW listing photos
'I wish I could say that I had an epiphany like a parting of the Red Sea moment but I just thought it'd be funny,' agent David Ferrugio told Inman
8 ways to get the most (leads) out of your next open house
Like with everything in life, the more you put into an open house, the more you get out of it. If you're not putting in time and energy into properly preparing for your open house, you're missing out on an enormous opportunity. Here's what you need to consider
by Danny Brown Oct 19
3 moments that made Side CEO Guy Gal
Gal's billion-dollar company has its origins in its co-founder's own experiences — both good and bad — buying real estate
by Jim Dalrymple II Oct 19
Abortion policies are a dealbreaker for 27% of movers: Redfin
Americans are taking a second look at state laws when choosing where to relocate, a new Redfin study released Monday revealed
by Marian McPherson Oct 18
As list prices continue to soar, not all homebuyers are willing to play ball
Homesellers have been pushing list prices to new heights, but a report released Thursday by OJO Labs indicates buyers aren't as eager to shell out for the pricier pads
by Daniel Houston Oct 15
'OK Boomer': Older homebuyers make gains as millennials struggle
Baby boomers made gains over first-time homebuyers in the decade before the pandemic, growing to 24% of recent home purchases in 2019, according to a new analysis from Zillow
by Daniel Houston Oct 14
16 luxury buying and selling trends you can't ignore
The way we live, work and play has significantly changed over the past year or so, and these shifts will continue to drive luxury consumer behavior as far as how and where they choose to live. Here are a few trends you need to be ready for
by Cara Ameer Oct 8
Blimp drives deal communication, compensates for data: Tech review
Opinion
Imagine if Facebook compensated users for every like, image post or ad campaign they started. That's the idea behind Blimp's approach to bettering the industry
by Craig C. Rowe Oct 8
A mansion so nice, she sold it twice: Cindy Ambuehl on a $25M deal
Luxury agent Cindy Ambuehl told Inman how she closed the sale of a $25 million mansion overlooking the Riviera Country Club in Los Angeles
by Daniel Houston Oct 8
With launch of YourHomeHub, MooveGuru offers agents franchise opportunities
In a first, MooveGuru is selling proptech franchises by offering the real estate industry an opportunity to invest in YourHomeHub locations
by Craig C. Rowe Oct 8
Redfin partners with home security company to expand self-led tours
Thanks to a new partnership with ADT, homesellers listing vacant homes with Redfin in 22 markets have access to 24/7 home monitoring at no additional cost
by Marian McPherson Oct 7
Give clients a standout experience! 5 customer service must-do's
Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here's how you can ensure a positive and value-driven buying and selling experience
Offerpad launches in 106 central Ohio cities, including Columbus
The publicly traded iBuyer has launched its services in the Columbus metro area, bringing its number of markets to 21
by Daniel Houston Oct 5
Hundreds of public figures escaped taxes through real estate: Report
A new trove of documents details how the wealthy and well-connected have used shell companies to conceal real estate transactions
by Daniel Houston Oct 5
America's hottest neighborhoods: Oregon's Old Bend district
With plenty of cash and high incomes, young professionals from bustling metros have made a big imprint on the sleepy ski town of Bend, Oregon
by Daniel Houston Oct 4
Showingly proves itself a comprehensive tool for showing property: Tech review
Companies seeking to organize and track consumer interest in their listings could realize benefits in using this app, as could MLSs seeking an alternative software in this category to offer members
by Craig C. Rowe Oct 1
Why REX pays buyer agents and uses MLSs — sometimes
REX's general counsel Michael Toth says the discount brokerage pays buyer agents in at least 40% of its list-side transactions
Redfin brings cash offer service to 2 largest markets in North Carolina
The Seattle-based brokerage has launched its iBuyer service in Charlotte and Raleigh
by Daniel Houston Sep 30
With wildfires on rise, these 5 states bear more risk than California
A new report from CoreLogic finds that the typical home in Wyoming is nearly 3 times as likely to go up in flames as one in California
by Daniel Houston Sep 30
Are sellers getting greedy? Asking prices surge to new record
The median asking price of newly listed homes for sale surged 12% year over year to a record high of $361,250, according to a Redfin report
by Lillian Dickerson Sep 29
Pending home sales beat projections following 2 months of declines: NAR
Pending home sales finally saw some positive growth in August, following two consecutive months of declines in June and July, the National Association of Realtors reported
by Lillian Dickerson Sep 29
Ideal Agent forges partnership with mortgage, title advisory consultants
Partnering with Incenter allows Ideal Agent customers a more streamlined process for finding and leveraging professional service providers when buying and selling a home
by Craig C. Rowe Sep 28
US home price growth tallies biggest gain in a generation
Annual price growth soared 19.7% in July, extending a 14-month streak of increases while marking the highest rate of growth since Case-Shiller began recording the data in 1987
5 ways to bring a stale listing back to life — without a price reduction
Listing not getting enough traction? Well, the good news is that there's a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider
by Santiago Arana Sep 28
Berkshire Hathaway franchise network adds Tennessee brokerage
Tennessee's Lakeside Real Estate Group will do business under the Berkshire Hathaway HomeServices brand, the franchise network announced
by Daniel Houston Sep 27
What real estate agents need to know about dog spas 
At-home pet spas and showers are now a unique (and sought-after) selling point of newer and remodeled properties. Knowing and understanding these trends can help agents stand out to potential clients
by Gerard Splendore Sep 24
How to get more listings in 2021
We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing
by Dani Vanderboegh Sep 24
Homebuilders primed for big year of earnings. Here's the stocks to watch
Anticipating a high demand for homes, a research team at JPMorgan Chase is bullish on several real-estate stocks and investment trusts, according to a new analysis
by Daniel Houston Sep 24
SparkOffer's open-bid model helps listing agents market homes: Review
Opinion
This platform benefits agents with unique luxury listings, investment properties, land and other real estate that doesn't get a lot of attention on the local MLS
by Craig C. Rowe Sep 24
The next class of luxury homesellers is younger than you might think
In 2020, nearly half of homesellers were baby boomers or part of the silent generation, but through the next year, a whopping 80% of luxury sellers will be millennials and Gen Xers
by Lillian Dickerson Sep 23
The Evergrande crisis: Everything real estate agents need to know
One of China's largest property developers is in dire financial straits and the world is watching. What does it mean for the US housing market, real estate agents and economy?
by Daniel Houston Sep 23
RealScout launches its largest buyer graph yet in LA
24 brokerages have partnered to launch the Buyer Graph, which hosts real-time anonymized buyer data and habits, and climate risk data.
by Marian McPherson Sep 23
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23
Low mortgage rates keep home costs in an acceptable range
Ownership costs for the median home remain within a normal range but are nearing the point where lenders might start to balk
by Daniel Houston Sep 22
Interest in second homes remains down for third consecutive month
Many buyers are still considering second-home purchases, but the number was down from last year's blistering levels, according to a report from Redfin on Wednesday
by Daniel Houston Sep 22
Existing-home sales take a U-turn following 2 straight months of gains
Existing-home sales declined 2% between July and August to a seasonally adjusted annual rate of 5.88M, with all geographical regions in the US seeing monthly and annual declines
by Lillian Dickerson Sep 22
Fall housing outlook: Cooling prices, tighter inventory, less competition
As the weather cools, so too will competition and housing prices, experts told Inman for its 2021 Fall Housing Market Outlook. Still, agents can expect inventory to remain tight
by Lillian Dickerson Sep 22
Instashowing spends investment on buyer tour, offer submission tools
The software that rolled out on the heels of Zillow's ShowingTime deal added features for buyer tours and submitting offers, and it launched single sign-on for MLS accounts
by Craig C. Rowe Sep 21
Corcoran Group expands planning and design consultancy service
The architects, urban planners and interior designers of Corcoran preDev, the brokerage's planning and design consultancy branch, are now available to share their expertise with the Corcoran Affiliate Network
by Libertina Brandt Sep 21
Struggling homeowners may evade foreclosure thanks to surging prices
Only 1 in 20 homes that hit the market next year will be foreclosed properties, according to a survey of real estate experts and economists
by Daniel Houston Sep 21
How this new agent sold her first $15.5M home at the height of COVID
It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here's how Siena Dorsey of The Agency did it
by Siena Dorsey Sep 21
Got your first celebrity client? 6 tips for making an impression
Helping celebrity clients find their dream homes can be tricky. What's the right approach? How can you impress? Who's the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business
by Jason D. Greene Sep 21
Offerpad launches Kansas City, St. Louis markets in ongoing expansion
The iBuyer's two new metros were the first since the company went public earlier this month; Columbus, Ohio, is next on the list
by Daniel Houston Sep 20
Knock now in 65 markets after expansion into Portland, Oregon
Knock has expanded into Portland as well as 5 other metros in Oregon and Washington
by Libertina Brandt Sep 20
Inman Handbook on Homesnap
Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month
by Christy Murdock Sep 20
Home sales should stay strong this fall: MoxiWorks report
The tech startup's data suggests that, thanks to the pandemic and low interest rates, home sales will see less of a seasonal drop off this fall than they have in prior years
by Jim Dalrymple II Sep 16
Fewer homes sell in August than last year, a first since pandemic boom
Home sales declined in August on a seasonally adjusted basis, settling in 6% lower than the same time last year, according to new data from Redfin released Thursday
by Daniel Houston Sep 16
'Coming Soon is a hot mess': Here's why it needs to change
Opinion
Although it was originally designed to help consumers, 'Coming Soon' has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired?
by Matt Fuller Sep 16
Profit margins drop on fixer-uppers as flip sales ramp back up
Fix-and-flip investors have seen their lowest profit margins in a decade, with the typical return falling to 34 percent
by Daniel Houston Sep 15
It looks like the US is headed for a 2nd wave of homeowner reshuffling
A large share of employees want to work remotely, but some say their employers' lack of guidance on this policy is delaying big decisions
by Daniel Houston Sep 15
Freshening up a listing? 14 ways to boost a home’s buyer appeal
Details matter, especially with how much buyers are shelling out for their dream homes. Here are some must-do prep tasks sellers should do before listing
by Cara Ameer Sep 14
Bidding wars reach lowest level since August 2020: Redfin
Thanks to the reemergence of seasonal market patterns, bidding wars have slowed to their lowest level in over a year, according to Redfin's latest market report released on Tuesday
by Marian McPherson Sep 14
These are the most family-friendly suburbs in the US
While not cheap, the suburbs chosen by realtor.com are best-fitted for families with kids
Coldwell Banker launches partnership with Supreme Auctions
Coldwell Banker has partnered with Supreme Auctions to help agents sell luxury properties and learn the ins and outs of the auction space with a free course
by Marian McPherson Sep 10
Inman Review: VSH Media rolls out mobile-based virtual staging
Opinion
Virtual home staging and image enhancement marketing continue to become powerful tools for listing agents. VSH Media's mobile app offers agents an good, affordable option but charges more for faster turnaround
by Craig C. Rowe Sep 10
Bowling alleys? Glam rooms? 6 luxury amenities buyers want now
From state-of-the-art gyms to custom salons and high-end sports courts, today’s luxury buyers are seeking more than just the finest fixtures and finishes — they want a resort-style destination to escape to
by James Harris AND David Parnes Sep 9
Offerpad stock surges on second day of trading as iBuyers see gains
The iBuyer's stock spiked 27% on Tuesday before settling back down to $10 per share as investors continued to show interest in companies that make direct cash offers for homes
by Daniel Houston Sep 8
99 more blog ideas — for sellers
Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don't limit yourself to blog posts
by Jay Thompson Sep 8
5 top agents share how they're preparing for fall success
Using rent-to-own platforms, helping buyers secure a home, doubling down on your niche market — 5 agents share how to make this fall your best yet
by Marian McPherson Sep 8
America's hottest neighborhoods: Milwaukee's Northpoint community
For higher-end buyers, this lakeside neighborhood boasts unparalleled access to both the shoreline and Milwaukee city life
by Daniel Houston Sep 7
Inman Review: Real Happy is here to market your listings
Opinion
Developed by a mobile app engineer after a bad homebuying experience, Real Happy is another good entry for listing agents wanting a new, productive way to market and coordinate showings
by Craig C. Rowe Sep 6
Home inventory healthier in cities than suburbs, where buyers spar
Suburbs have made up a growing share of Zillow's top areas by views per listing — a product of the pandemic's effect on inventory, according to a new analysis by the search portal
by Daniel Houston Sep 3
Homeowners are staying in place longer. What's it mean for agents?
By 2037, the median homeownership tenure will nearly double from 8 years to 15 years. Here's what 11 ERA broker-owners are doing to thrive through the market shift
by Marian McPherson Sep 2
Sellers putting faith in their Zestimate? 4 steps for getting real on price
Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing
by Carl Medford Sep 2
Redfin extends iBuyer service into select areas in Atlanta, Nashville
With these latest moves, the Seattle-based brokerage is now offering instant cash offers to sellers in 27 markets throughout the country
by Daniel Houston Sep 1
Zillow releases e-book to help kids with stress of moving
The book follows a young girl named Iris, as she goes through a move alongside her parents and friends. Sale proceeds will go to Covenant House, a nonprofit that helps homeless youth
by Lillian Dickerson Aug 31
Pulse: The biggest listing cliches today
What cliches in listing copy make you cringe and shake your head? Our readers share the most common stock phrases agents are using (but should probably stop) to entice buyers
by Inman Aug 31
Realtor.com taps senior VP to head product team
The real estate website has promoted Leslie Jordan to its chief product officer position, where she will oversee product strategy and design
by Daniel Houston Aug 30
Inman Review: Plunk helps homeowners evaluate renovation projects
Opinion
A new app called Plunk, with a reputable pedigree of industry knowledge behind it, has launched to help homeowners better evaluate the return on home improvement
by Craig C. Rowe Aug 30
Why fewer Home Depot shoppers isn't a bad sign for housing
Opinion
As the home improvement retailer's earnings report revealed, there are fewer Home Depot shoppers now than when the pandemic first began. However, that shouldn't necessarily spark concern about the housing market
by Bret Weinstein Aug 27
How to choose the right virtual tour provider for you
If you haven't pivoted to offer virtual tours to your clients, what are you waiting for? Virtual tours are becoming industry standard, and they're not going away anytime soon. Here are 7 providers to choose from and what they bring to the table
by Georg Chmiel Aug 27
Opendoor launches self-guided virtual walk-throughs for sellers
Homesellers using Opendoor can now complete their interior home inspection through uploaded videos and photos, according to a company announcement on Tuesday
by Marian McPherson Aug 26
How to prepare buyers for the brutal seller's market
A group of Keller Williams panelists argued that it's all about communication and managing expectations
by Jim Dalrymple II Aug 26
Extreme seller's market shows more signs of leveling off: Redfin
The typical home price has been holding roughly steady for weeks as inventory continues its slow path to recovery
by Daniel Houston Aug 26
Keller Williams leader: Diversity is good for business
Julia Lashay Israel argued during the Keller Williams Mega Camp event that the future will be more diverse and that agents should embrace it
by Jim Dalrymple II Aug 25
Interactive: Half of new home builds now sell for more than $400K
Prices under $200K have nearly disappeared from the market for newly constructed homes, according to new data
by Daniel Houston Aug 25
Managing expectations? 17 communication tips to stay above a fray
At the heart of every real estate transaction is a series of expectations, and they might be a little skewed as we're coming out of an extreme seller's market. Here are the 3 fundamental steps (and tips for every part of the process) to manage them effectively and win your client's approval
by Carl Medford Aug 25
Investors will lead home sales for foreseeable future: Study
John Burns Real Estate Consulting's new Resale Housing Market Index report reveals how buyers are struggling to beat investors in a frenzied market
by Marian McPherson Aug 25
Gary Keller: 'There’s going to be a price correction'
Gary Keller said Tuesday at his company's Mega Camp conference that when home prices grow too much, a correction could be waiting in the wings
by Jim Dalrymple II Aug 25
Pulse: What are the biggest listing cliches?
When it comes to listing descriptions, some agents just miss the mark. This week, we're asking you to share the most cliched, worn-out phrases that you've been seeing in listing copy. What makes you cringe?
by Inman Aug 25
Offerpad launches in Columbia area as it expands through Carolinas
The move is part of the iBuyer's continued expansion efforts as it prepares to go public later this quarter, a spokesperson said
by Daniel Houston Aug 24
How a people-centric mindset helped 2 teams top their markets
Top teams in Florida and California got there by picking the right agents and helping them grow, their leaders said at Connect Now
by Daniel Houston Aug 24
How to bring sellers back to reality as the market cools
After a year of booming home price growth and bidding wars, the market is slowing down. 2 leading brokers share how to help sellers deal with the shift
by Marian McPherson Aug 24
HomeLight brings its cash-offer and trade-in offerings to Colorado
Starting this week, buyers and sellers across Colorado can use HomeLight's two newest services. Dedicated staff will be in Denver
by Marian McPherson Aug 24
Pulse: Readers share their top listing faux pas
This week, our readers share a couple of listing mistakes and bad habits that can hamper a property's ability to sell. Are you guilty of any of them?
by Inman Aug 24
Inman Review: Ribbon puts a bow on a unique package of fintech and proptech
Opinion
Ribbon helps buyers buy before they sell, rescues bad deals and gives first-time buyers a way to win deals in what might be the industry's first hybrid fintech-proptech application
by Craig C. Rowe Aug 23
Knight and day: How a lingering listing got a second shot with armor
After a Washington home lingered on the market for more than 200 days, Realtor Jonas Elber staged a photo shoot that included a knight wearing 100 pounds of steel armor
Agents in 9 new markets eligible to become Knock-Certified
A Knock mortgage is priced competitively, and agents and their clients have the benefit of working through a digital, two-way transaction solution
by Craig C. Rowe Aug 19
'Dire days lie ahead': The impact of COVID-19 and wildfires on housing
Opinion
The recent onslaught of wildfires and accompanying smoke blanketing many states are combining with the pandemic with deadly results. It is not just personal health that is being affected — there are significant implications for real estate as well
by Carl Medford Aug 19
Mortgage lenders deal more purchase loans amid fewer refis
The latest numbers from Attom Data Solutions show that mortgage lenders issued more purchase loans in the second quarter of the year but lost ground on the refinancing side
by Daniel Houston Aug 18
Court calls Top Agent Network 'anticompetitive,' tosses NAR suit
Judge voiced concerns that the Clear Cooperation Policy could have anticompetitive effects but suggested TAN was the wrong plaintiff to bring suit
by Andrea V. Brambila Aug 18
Reali raises $250M in equity and debt financing
The company has flat-fee and cash-offer programs for both buyers and sellers, and it has now raked in more than $300 million in total funding since its founding
by Jim Dalrymple II Aug 18
Compass nears profitability, outperforms competition: Mike DelPrete
The hot real estate market has fueled strong growth across the industry. Compass' growth is noteworthy, and it demonstrates that though the industry moves slowly, some players move faster than others
by Mike DelPrete Aug 18
Summer housing slowdown brings bidding wars back to earth
Competition eased throughout the nation for Redfin agents, who reported only 60% of their offers were part of a bidding war in July
by Daniel Houston Aug 17
Builder confidence drops to lowest level in more than a year
Nationwide builder sentiment fell by 5 points to 75 in August, according to the National Association of Home Builders/Wells Fargo Housing Market Index
Pulse: Readers share how to make listings stand out in 2021
From virtual staging to 3D tours, agents today have a lot of tools and services at their disposal to really make a listing shine. Here's what our readers are using today
by Inman Aug 17
10 must-do sale preparation tasks — regardless of market
Opinion
Buyers are stretching their budgets more than ever, and they want the best their money can buy. If sellers want to capitalize on their homesale, they’ll have to put in the work. Here are 10 seller must-do’s and why they matter to buyers
by Cara Ameer Aug 17
The US is getting more diverse — and moving to the West
Shifts in demographics and geographies will reshape how Americans think of housing, new data from the US Census Bureau shows
by Jim Dalrymple II Aug 16
How to strengthen your negotiation chops
Sharpening your negotiation skills will ensure you are equipped to represent clients and provide the best possible service. And just like anything else, you'll need constant practice. Here are a few tips to help you
by Santiago Arana Aug 16
Forget scripts: Here's the secret to fruitful listing conversations
There has never been a more critical time to take your communication skills to the next level. Here's how to connect better with sellers (for the win)
by Darryl Davis Aug 16
8 cutting-edge listing tech tools you should get to know
Real estate data is an ecosystem, a cyclical, self-replicating entity connecting every transaction, and here are a few of the companies helping to forge this new reality
by Craig C. Rowe Aug 15
A monument to spite, Boston’s ‘Skinny House’ hits market at $1.2M
For the right buyer, the almost impossibly narrow building offers a piece of Boston history and a surprising 1,165 square feet of space
by Daniel Houston Aug 13
Inman Review: Holofy Spaces is leading the vertical video tour revolution
Opinion
Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and also reduces the anxiety many agents have about creating listing videos
by Craig C. Rowe Aug 13
Half of homes sold over list price in July: Study
But the latest numbers, provided by OJO Labs, do hint at possible improvements in the ongoing inventory shortage
by Jim Dalrymple II Aug 12
Are real estate commissions going down? Not so much
Opinion
If home prices are at an all-time high, how can we say that commissions are going down? Here's what agents might not be noticing when it comes to their commission
by Teresa Boardman Aug 12
How inflation has impacted this broker
Opinion
Inflation can have a deep and lasting impact on housing and the larger economy. Here, one broker steps back to recount what it was like during the 1970s inflation and what's different now
by Gretchen Rosenberg Aug 12
3 simple tactics for getting your luxury waterfront listing sold
Selling a luxury house that overlooks the water can be lucrative, if you know how to do it right. Here are a few tried-and-true tips to help you promote the benefits of living in a waterfront residence
by Larry Alton Aug 12
Spec home sells for record-breaking $30M in celebrity-packed Calabasas
The mansion from real estate developer Michael Palumbo clocks in as the most expensive sale in the San Fernando Valley to date
How to reach stalled homebuyers
Whether they’re ready to spend their quarantine savings or are restarting an abandoned home search, here’s how to talk to these eager buyers
by Christy Murdock Aug 10
Underwater homeowners gain breathing room as prices climb
Fewer properties are considered seriously underwater now that rising home prices have put homeowners with mortgages in a better position
by Daniel Houston Aug 9
Home prices show signs of leveling off for first time in months
After five consecutive months of record home prices, the market appears to be plateauing, according to several key indicators
by Daniel Houston Aug 9
Turn up the curb appeal: 11 ideas for getting your listing sold
A well-maintained landscape and attractive exterior are key to capturing a potential buyer's attention right from the start. Here are a few ways to boost your listing's curb appeal and make a stellar first impression
by Antoinette Fargo Aug 9
What agents need to know about luxury laundry rooms
A well-designed, organized and cheerful laundry room or "clothing care center," no matter where it's located in a home, is definitely a fantastic selling point. Here are a few features agents should learn about
by Gerard Splendore Aug 9
From slideshows to high-end films: 7 listing video tools that win buyers' attention
Every Facebook ad, email campaign and landing page you create is a chapter in your listing's story, and video is likely going to be the one buyers flip to first. Here are the tools you need
by Craig C. Rowe Aug 7
Homebuilders bolster workforce in July as real estate hiring slows
Real estate employment numbers continued to rise in early July, but some segments of the industry grew faster than others
by Daniel Houston Aug 6
Lazy homesellers are skipping repairs and cashing out — for now
Thanks to high demand and low supply, sellers don't have to do much to their homes to attract buyers — and often don't. But that could change, real estate agents told Inman
by Libertina Brandt Aug 5
California's scorching-hot housing market expected to stay 'incredibly competitive'
California Association of Realtors blames lack of supply for 'terrible consequences' on quality of life for potential buyers
$27.5M home is the priciest listing on Manhattan's Upper West Side
David and Dana Luttway bought the townhouse in 2015 and undertook five-year gut renovation
Pamela Anderson leaves Malibu for Canada, sells mansion for $11.8M
The 'Baywatch' actress owned the house since 2000 when she bought the property for $1.8 million
Penthouse of celebrity-packed 'Jenga Building' sells for $50M
The musician Frank Ocean and actor Keegan-Michael Key are among the Lower Manhattan building's well-known residents
End the year strong: 5 smart ways to spend your marketing dollars
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
by Bernice Ross Aug 4
Emilio and Gloria Estefan sell Miami mansion for $35M
The Estefans bought the house in 1993 for $1.84 million and listed it twice before
When sellers use hidden cameras, sometimes their agent is the target
For reasons ranging from safety during showings to snooping on their own agents, homesellers dish on why they do or don't use hidden cameras
by Daniel Houston Aug 3
Bidding wars are cooling off: How to prepare for a shift
What happens when the market starts to tilt in buyers' favor? Here's what agents need to be thinking through, preparing for and learning about to better serve their future clients
by Cara Ameer Aug 3
Renting vs. buying: Here are some points to ponder 
Given current market conditions, there really are no bargains, so it comes down to what a given individual wants — financially and personally. Here's what to consider in the buying vs. renting debate
by Michael Zaransky Aug 3
What new real estate agents should know about …
If you're a new agent, learning a thing or two about a home's most sought-after features will go a long way in helping you stand out with clients
by Gerard Splendore Jul 31
Homes listed in the MLS sell faster and for nearly 17% more: Study
Bright MLS looked at 442,829 home sales across its 6-state Mid-Atlantic footprint that sold over a 24-month period
by Andrea V. Brambila Jul 30
Dallas 'mansion' with no bedrooms, windows mocked on social media
While the house appears to be a typical mansion, the inside drew attention on social media for its bunker-like layout: 'That's where they brought Jason Bourne during his flashbacks'
Hippo debuts inspection insurance to cover homes' structural issues
The product functions similarly to a home warranty, except that it covers structural items such as roofs and foundations, Hippo Chief Growth Officer Daniel Blanaru told Inman
by Jim Dalrymple II Jul 29
Pending home sales fall further than expected in June
Pending home sales dropped 1.9% in June, and 1.9% year over year to an index of 112.8, according to the National Association of Realtors' Pending Home Sales Index
by Lillian Dickerson Jul 29
3 ways agents can help today's savvy, educated buyers and sellers
Online resources can give buyers and sellers an advantage when it comes to accessing information on the market and current listings. But nothing can replace the expertise and knowledge of an experienced agent
by James Harris AND David Parnes Jul 29
11 shipping containers were used to build this eco-friendly home
RE/MAX agent Louise James told Inman the recycled, eco-friendly home, which hit the market for $2M, will only grow in popularity as efforts to conserve energy gain steam
Casper co-founder pays $500K over asking for Brooklyn townhouse
Mattress company co-founder Luke Sherwin and his wife, celebrated chef Clare De Boer, paid $5.25M in cash for the home in Brooklyn's family-friendly Park Slope neighborhood
'Are we in another housing bubble?': Home price growth hits new high
Annual home price growth reached an all-time high of 18% in May, according to the Federal Housing Finance Agency's latest home price index report
by Marian McPherson Jul 28
Huge number of homeowners willing to consider an iBuyer: Poll
82% of homeowners in 1000watt survey said they either were more likely to trust information from Zillow than from a real estate agent or to trust them about the same
by Andrea V. Brambila Jul 28
David Hasselhoff's dermatologist is selling a mansion full of NFT art
Non-fungible tokens, which are units of data stored on blockchain, have recently become a trendy form of modern art. Now they're part of an $88M mansion listing
Agents should probably learn to play nice with institutional investors
Institutional investors are a growing presence in the US real estate market. The savvy agent should learn how to adapt to their ways — even if it feels a little bit unnatural
by Lillian Dickerson Jul 27
Home price growth sets new record, continuing 12-month streak
Home prices rose 16.6% in May, according to Case-Shiller US National Home Price Index
Landlords are ditching their rental properties and cashing out
Rising home prices are causing landlords to choose between equity or cash flow. For those deciding to list, earnings are substantial, investment property owners told Inman
by Libertina Brandt Jul 27
'A slippery slope': 14 pros weigh in on biggest contract mistakes
Are you writing an error-free, winning offer? We reached out to industry professionals across the country to find out what contract details agents are getting wrong in today's market
by Christy Murdock Jul 27
22 common ways agents violate the Realtor Code of Ethics
Broker and ethics hearing officer Barbara Betts details the ways agents misrepresent themselves and the transaction, sometimes inadvertently
by Andrea V. Brambila Jul 27
New home sales plunge to 14-month low in June
New residential sales declined 19.4% from June 2020, according to the US Census Bureau's latest report on Monday.
by Marian McPherson Jul 26
How to couch armchair expert advice
Opinion
Knowing how to combat misguided viewpoints with vetted knowledge and confidence is vital. Here's how to deal with a few common scenarios
by Cara Ameer Jul 26
Lesson Learned: Connect with your colleagues
Find out how Florida agent Liz Hogan learned that it’s not just what you know, it’s often who you know that gets results
by Christy Murdock Jul 26
11 tips for crafting an offer that won't get passed over
Learn the upsides (and downsides) of contract strategies, and find out how to guard against the most common errors
by Christy Murdock Jul 26
Selling to buy? It should get easier in coming weeks, report says
Conditions should start to improve for buyers while remaining great for sellers if current trends hold, according to a new Redfin report
by Daniel Houston Jul 23
With home prices slow to fall, would-be buyers are getting squeezed out
People who lost income during the pandemic are finding it hard to buy their first homes as real estate prices grew faster than incomes, according to a new Harvard University report
by Daniel Houston Jul 23
What you need to know about luxury real estate in Alaska
'We have always beat to a different drum in that our market does not typically follow the lower 48,' RE/MAX broker Janelle Pfleiger told Inman
Inman Review: Can iBuyers get you leads? They can with Zoodealio
Opinion
Not quite an iBuyer, Zoodealio does in some instances buy a seller's home, but the software's experience is clearly developed around getting agents more listing leads
by Craig C. Rowe Jul 23
Dueling NAR and REX op-eds hint that DOJ will target commissions
National Association of Realtors: 'The Administration has publicly signaled a lack of understanding about the MLS system and the associated commission structure'
by Andrea V. Brambila Jul 22
Defend your commission: 5 reasons you're worth it
To handle the commission objection with utmost confidence, you have to first know your value. These five reasons that illustrate why you’re worth every penny are truly just the tip of the iceberg
by Darryl Davis Jul 22
1M homeowners face elevated risk of foreclosure when protections lift
Delinquency rates are at the lowest level since the pandemic began, but borrower protections are lifting in September: Black Knight
by Matt Carter Jul 21
Home office eclipses short commute as a buyer must-have, agents say
Nearly 60% of agents surveyed by HomeLight said they expect a home office to be a top priority for buyers in a post-vaccine landscape
by Daniel Houston Jul 21
Condo prices jump more than 20% as sales rebound across the US
A new Redfin report found that the median price of a condo hit an all-time high of $304,000 in June
'You'll be on call 24/7': 14 realities your recruiting broker probably didn't tell you
Opinion
Recruiters understand that your chances of surviving your first year in the business are low, and they'll say almost anything to get you onboard. Here is a list of truths they won't prepare you for
by Carl Medford Jul 21
Zillow, NAR formed 'group boycott' to enforce commission rule: REX
REX alleges that the National Association of Realtors and Zillow use NAR's segregation rule to hinder competitors who don't comply with NAR's commission rule
by Andrea V. Brambila Jul 21
Tennessee mansion comes with a hidden 'Game of Thrones' theater
'Top notch sound-proofing, theater system and Game of Thrones design will make you feel like you just stepped into Universal Studios,' reads the listing description
Pulse: What's your best piece of advice for newbies in a shifting market?
Now that things are starting to show signs of slowing down, what do new agents need to know? What's the most crucial piece of advice you can offer them?
by Inman Jul 21
Sundae nets Will Smith and a list of pro athletes in latest funding round
As-is home sales marketplace Sundae's latest $80M Series C funding round was jointly led by Fifth Wall and General Global Capital
by Craig C. Rowe Jul 20
The market is slowing: doldrums or shift?
Opinion
There is no doubt that the market is slowing. The big question is, 'Are we seeing the normal summer slowdown, or is this the long-anticipated shift?'
by Carl Medford Jul 20
Color me bad: The wrong shade of paint can cost sellers big bucks
Homebuyers have always tended to favor neutral tones in shared spaces, but some colors stand above the rest, Zillow found in a new survey
by Daniel Houston Jul 20
3 essential summer must-dos for new luxury agents
With a sizzling-hot summer ahead, these tried-and-true strategies will help new luxury agents prepare for a successful selling season
by Santiago Arana Jul 20
'Power buyers' are growing rapidly: Mike DelPrete
Many companies are responding to today's shift in consumer demand by launching their own instant-offer, cash-offer and trade-in programs
by Mike DelPrete Jul 19
Signs of seasonal inventory growth return in strained housing market
The number of homes for sale rose in June for the second consecutive month but remained far from a full recovery to pre-pandemic levels
by Daniel Houston Jul 19
What real estate agents need to know about artificial turf
Synthetic grass is a quick and easy, maintenance-free method to enhance a yard, terrace or rooftop. Agents who are well-educated about its perks can help their clients level up their curb appeal
by Gerard Splendore Jul 19
What’s happening in today’s luxury real estate market?
Opinion
A luxury real estate broker shares his take on the market, what he's seeing in his neck of the woods, plus how he's pivoting his focus to get more sellers
by Latham Jenkins Jul 16
Inman Review: Produce local videos with Explore My Town
Opinion
Opening an account with Explore My Town means gaining access to a wide array of tools and resources, from a very sleek, simple script-creation tool and shot list to high-end editing and marketing services
by Craig C. Rowe Jul 16
It's a jungle out there: 4 tips for mentally preparing buyers
From coaching buyers on how to best present an offer to instilling trust in the process, mentally preparing buyers on what to expect is one of the most crucial jobs an agent will have throughout a client’s journey
by David Parnes AND James Harris Jul 15
The smart agent’s guide to building relationships now
Here, Inman contributor Jimmy Burgess will show you how to launch your marketing efforts inexpensively and build those lifetime relationships using the most convenient, time-saving tools. Plus, he’ll arm you with a solid strategy that generated him $11 million in listings — in three months
by Jimmy Burgess Jul 15
When information is readily available, what's an agent's value?
In today's information era, you should stop trying to compete with Google, and instead, showcase your experiential knowledge, principles and competency. That's what will truly set you apart
by Kathleen Black Jul 15
Ricoh360 Tours releases beta phase of virtual staging product
With its Theta line of compact, high-resolution cameras, Ricoh was one of the first major brands to introduce a product specifically for creating online real estate tours
by Craig C. Rowe Jul 14
Zillow, NAR slam REX's alleged use of antitrust as a business strategy
Real estate giants ask court to toss the discount brokerage's lawsuit over optional MLS rule
by Andrea V. Brambila Jul 14
Bidding wars begin to cool as more home inventory comes online
Buyer fatigue and a growing home inventory may have contributed to a reduction in bidding wars in June, according to Redfin agents
by Daniel Houston Jul 13
Agents reveal 4 ways to drum up more inventory
Everything from newspapers to Facebook Ads can help agents score more listings in the midst of a housing shortage
by Libertina Brandt Jul 13
David Bowie's NYC pad sells after less than a month on the market
The late pop rock icon bought the four-bedroom SoHo condo for $3.81M in 1999
Offerpad goes live in Indiana as part of Midwest expansion
The iBuyer has started buying and selling homes in the Indianapolis area as it eyes new markets in Kansas City, St. Louis and Columbus, Ohio
by Daniel Houston Jul 13
Pulse: Readers share stories of flopped deals (and what they learned)
Ever had a deal fall through? You're not alone. This week, readers share stories of failed transactions, what went wrong and what they learned
by Inman Jul 13
What on earth is going on with lumber prices?
Opinion
Even though lumber prices have ticked down a bit recently, they're still drastically up from where they were last year. So, what's happening?
by Andrew Syrios Jul 13
Buyers could see more affordable homes in the next 6 months
A recent Homes.com survey found that most prospective sellers plan to list homes valued at less than $300K
by Andrea V. Brambila Jul 12
Phoenix sees biggest housing shortage, NYC biggest surplus
A new report shows that cities in the South and West don't have enough housing, while expensive metros might have too much
by Jim Dalrymple II Jul 12
‘What am I supposed to do?’: As US ages in place, report hits a nerve
A New York Times story on baby boomers not selling their homes sparked an inter-generational dispute online, complete with accusations and existential dread
by Daniel Houston Jul 12
America's hottest neighborhoods: Midtown District in Oklahoma City, Oklahoma
Oklahoma City is experiencing a pandemic-induced real estate boom, with coastal buyers flocking to one of the city's most vibrant areas: Midtown. Here's what you need to know about OKC's hottest neighborhood.
by Marian McPherson Jul 12
What real estate agents should know about engineered wood floors
Real estate agents who can discuss various options and installation methods for older homes and fixer-uppers will clearly have an advantage when working with buyers
by Gerard Splendore Jul 12
Protect your clients: 5 real estate scams to watch out for
Purchasing a new home or renting a new space can be a beautiful yet nerve-wracking experience for your client, especially right now, and scams can only heighten that anxiety
by Jason D. Greene Jul 12
Connecticut home where Mark Twain spent last years hits market
The estate Samuel Langhorne Clemens purchased in 1908 is now listed for $4.2M
Vast majority of real estate listings lack good visuals: Study
Most US listings don't include a virtual tour or floor plan and don't use best practices in professional photography, according to a new study released Thursday
Nearly two-thirds of buyers say it's a 'bad time' to buy a home
Booming home price growth and dwindling inventory has negatively impacted buyer sentiment, according to Fannie Mae's latest Home Purchase Sentiment Index
by Marian McPherson Jul 8
Price cuts, while rare in this market, often lead to greater profit: Zillow
The number of sellers who choose to cut their listing price has dropped by a third over the last year, but a Zillow report found that if the price is dropped at the right time, sellers can net $15K over ask
7 strategies for winning a bidding war
Remember that in a hot market like this, building a relationship with the agent can make a difference between your offer and the other 10 or so on the table. Here's how to stand out
Oregon becomes first US state to ban homebuyer love letters
Homebuyers have used these so-called 'love letters' to help their offers stand out, but critics say they leave the door open for discrimination
by Daniel Houston Jul 7
Beware of weak agents: 5 scenarios that can cost your sellers big money
Even in today's crazy market, weak agents can still cost their sellers plenty of money and opportunity. Here are five case studies that illustrate how costly working with a bad agent can be
by Bernice Ross Jul 7
Suburban condo conundrum: Sales soar as buyers hunt for elusive deals
Amid a nationwide inventory shortage, suburban condominiums are a way for many first-time buyers to enter the market — if they can afford it
Pulse: Ever have a deal fall through? Tell us what you learned
Whether you're a newbie or a seasoned pro, chances are you've experienced the pain and disappointment of a flopped deal. This week, we're asking you to share your experience. What happened, and what did you learn?
by Inman Jul 7
Attom acquires GeoData Plus in bid to beef up its property comparisons
The data provider says the acquisition will result in easier property comparisons through new real estate reports and visual tools
by Daniel Houston Jul 6
Home prices jump a whopping 15.4% in May: CoreLogic
The last time home prices increased by so much was in May 2005, according to the latest CoreLogic Home Price Index report released on Tuesday
How to get more listings: 4 strategies for new agents
Real estate is one of the few industries where you can go full speed right out the gate. As long as you can position yourself to be top-of-mind, landing new listings will be much easier and more consistent
by Anthony West Jul 6
4 ways to stage a home that won't fail to impress 
New agents should master these simple, tried-and-true staging techniques to ensure that every listing looks and feels its best
by Santiago Arana Jul 6
Price drops and slow sales: The new normal at NYC Trump properties
Trump-branded condos are a steal right now in New York City, selling well below market price, but does anyone want to live in them?
Howard Hanna buys stake in one of Indiana's biggest brokerages
Howard Hanna Real Estate Services has expanded its footprint in Indiana by forming a partnership with a well-known regional player
by Daniel Houston Jul 1
Jeffrey Epstein's New Mexico ranch lists for $27.5M
Zorro Ranch is one of several properties where Epstein was suspected of trafficking underaged women for sex
Wave of new agents swarm NYC market amid inventory shortage
The number of new agents entering the New York City market rose 7% in May as the city continues its economic recovery, according to data analysis company Corofy
by Daniel Houston Jul 1
Historic Hearst Estate gets another price cut, now listing for $70M
A bankruptcy court has been chopping the price of the iconic estate ever since owner Attorney Leonard Ross filed for Chapter 11 bankruptcy protection in late 2019
10 terms new real estate agents better learn fast
As a newly minted real estate agent, learning certain terms quickly will ensure you’re well-armed to guide and navigate clients through the complexities of today’s market
by James Harris AND David Parnes Jul 1
After April slump, pending-home sales rise 8% in May
Pending-home sales are once again on the increase, according to new data released Wednesday by the National Association of Realtors
4 signs your client relationship is in trouble
Concerned your relationship with your client is on shaky ground? Here are a few telltale signs that your customers might be taking their business to another agent (and how to fix those issues)
by Rachael Hite Jun 30
Saudi retail tycoon plans to list Manhattan penthouse for $170M
Fawaz Al Hokair's Manhattan condo at 432 Park Ave. could soon hit the market for nearly double what the real-estate mogul paid for it in 2016 — despite recent reports of building leaks, elevator malfunctions and the tower's tendency to sway dramatically in the wind
by Daniel Houston Jun 29
Find your buyers a home: 3 inexpensive ways to coax out listings
Getting out and finding sellers before they list can be a lot of work — but so is writing 40 offers and only having one of them go through. Here's how to find potential listings without spending large amounts of money
by Dale Archdekin Jun 29
Top 12 newbie agent behaviors that frustrate listing agents
It's a marriage made somewhere other than heaven: seasoned listing agents coupled with brand new buyer's agents. Here is a list of rookie behaviors that cause experienced listing agents' toenails to curl
by Carl Medford Jun 29
9 contract terms that win sellers over
In low-inventory, ultra-competitive markets like the one we're currently experiencing, buyers and their agents are coming up with a host of creative contract terms to help sway sellers
by Cara Ameer Jun 29
Pulse: Readers share the biggest rookie mistake agents make
From incorrectly handling contracts to betting on the wrong brokerage, this week, our readers talk about early-career mistakes real estate agents make (and what they can learn from them)
by Inman Jun 29
Why home prices aren't actually as high as they appear
Windermere Chief Economist Matthew Gardner dives deeper into the topics of inflation and home values, explaining why, contrary to popular opinion, inflation-adjusted house prices really haven’t skyrocketed
by Matthew Gardner Jun 29
Offerpad draws from big companies as iBuyer prepares to go public
Four new members will join the iBuyer's board later this year, including a Zillow executive and the former chief executive officer of Move, Inc.
by Daniel Houston Jun 28
IBuyer transactions return to near pre-pandemic levels
IBuyer purchases by Redfin, Zillow Offers, Opendoor, Offerpad and Bungalo rose 20% in the first quarter of 2021, but remained down year over year, according to new data
by Daniel Houston Jun 25
Ohio's largest MLS ditches 'Coming Soon' status
MLS Now says the status caused 'unintended consequences' and has been the most common complaint among agents in the past year
by Andrea V. Brambila Jun 24
Remote work named No. 1 issue affecting real estate
The share of people working from home full- or part-time could double permanently, impacting homebuyer demand and land use, according to a new report from The Counselors of Real Estate
by Andrea V. Brambila Jun 23
‘I’ve never seen anything like this’: 580 Seattle homes have sold for $300K above ask this year
A new Redfin report found that homes in some of America's largest metro areas sold for well above asking price in the first half of 2021, bucking an established trend
by Daniel Houston Jun 23
New home sales fall to 1-year low
New home sales are still up 9.2% year over year but have been falling since March, likely as a result of high home prices due to the rising cost of construction materials like lumber
Millennials, baby boomers upbeat about current housing market
A large majority of Americans think now is a good time to buy and sell, though only a minority think the market will stay strong for another year
by Jim Dalrymple II Jun 23
Stand out to win! How to make your buyer's offer jump off the page
With a barrage of impressive, over-asking offers flying in, how can your buyers stand out? It's no easy task, but these tips and strategies from the pros can help move your clients to the top of the list
by Bernice Ross Jun 23
‘Homebodies' hampering housing market potential by not selling
Homeowners with low mortgage rates and seniors choosing to age in place aren't eager to sell, according to a new analysis by First American Financial Corp.
by Matt Carter Jun 22
'You have to manufacture your own inventory': RE/MAX CEO
RE/MAX CEO Adam Contos spoke to Inman about what agents can do when new homes are slow to hit the market and revealed his thoughts on his brokerage's commission splits
Get buyers homes! 7 tips for sniffing out off-market properties
In today’s heated seller’s market, these tactics can help you stand out from the pack and help your buyers find their dream homes
by Luke Babich Jun 22
Putting in an offer? 4 ways to sway listing agents and sellers
It's not just about submitting the highest offer. In today's crazy market, you need to stand out to both listing agents and sellers. Here are a few ways to sway them in your buyer's favor
by Mark Choey Jun 21
Real (Estate) Talk: What one realty firm is doing to boost Black homeownership
Opinion
This year, the federal government has taken steps to recommit to fair housing, but what can be done locally? Here's what this Wisconsin firm is doing to help would-be homebuyers overcome barriers to homeownership
by Lee Davenport Jun 18
Inman Review: Can Roof take your lead capture to new heights?
Opinion
Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building
by Craig C. Rowe Jun 18
Flips falter: Share of fixer-upper home sales drops as margins dip
Flipped properties fell to 2.7% of all sales in the first quarter of 2021, the lowest share seen in decades: Attom
by Daniel Houston Jun 17
Crypto in real estate: How new tech may affect contracts, transactions
Shortly after facilitating a transaction with cryptocurrency, Propy CEO Natalia Karayaneva discussed the technology's future at Inman Connect
by Daniel Houston Jun 17
7-bedroom home sets record for priciest San Francisco sale
The mansion sold for more than $43M, a record price in San Francisco that exceeds the one it set 3 years earlier
by Daniel Houston Jun 17
The future of second-homeownership is bright
Pacaso co-founder Austin Allison and The Agency CEO Mauricio Umansky talk about the future of second-homeownership as Americans prepare for a new normal
by Marian McPherson Jun 16
Robert Redford lists 'Horse Whisperer' ranch for $4.9M
The 30-acre ranch is nicknamed after Redford's classic movie about a Montana man with a gift for understanding horses
'50 Shades of Grey' condo latest casualty of Trump Tower price cuts
What do '50 Shades of Grey' tycoon Christian Grey's glitzy sex lair, Portuguese soccer star Cristiano Ronaldo and Trump Tower all have in common? There's a lot to unpack here, folks
Elon Musk puts final home on market 1 year after vowing to unload all 'earthly possessions'
The SpaceX founder took to Twitter to announce plans to put his 'special place' just south of San Francisco on the market. It's unclear if Musk has hired an agent
Full disclosure: Sellers fear transparency — here's how to get past it
Sellers often approach disclosures with dread. Agents need to counsel them about the many benefits of disclosure, from building mutual trust to offering legal protection
by Jenny Usaj Jun 14
What real estate agents need to know about laminate flooring 
As a real estate agent, it counts to be well-versed on flooring options. Whether they're selling or buying a home, your clients will appreciate your know-how and expertise
by Gerard Splendore Jun 14
The New Normal: Imagining the frictionless transaction of the future
With every sight-unseen offer, iBuyer sale, Knock Home Swap and contingency-free contract that graces a seller's inbox, one more cornerstone gets chiseled away from the foundation of the traditional sale
by Craig C. Rowe Jun 11
Top 1,000 teams' transaction volume ballooned 49.7% in 2020
RealTrends and Tom Ferry's The Thousand and America’s Best Real Estate Professionals debuted on Friday, with the top 1,000 teams increasing their average sales volume per top team to $173 million in 2020
by Marian McPherson Jun 11
The New Normal: What if sellers become complacent?
Opinion
The pandemic dramatically shortened the listing and selling process, and forced buyers to become decisive about what they want. Now that sellers have gotten a taste of it, will they become unrealistically overconfident?
by Cara Ameer Jun 11
Why agents and title agencies don’t always see eye to eye
While the title agency tends to bear its fair share of a transaction's detail-oriented work, it’s when communication and cooperation collapse that closings tend to be delayed
by Aaron Davis Jun 10
Working with investors? 5 key skills to master
Although they're lucrative to work with, investors come with their own set of challenges. And unlike working with homeowners, representing investors requires a different set of skills. Here are a few you need to master
by Andrew Syrios Jun 10
Amid housing shortage, investors double down on prefab startups
Construction startups have raised $1.5 billion since the start of this year as builders rush to address the shortage, according to Crunchbase
by Daniel Houston Jun 9
Share of LGBTQ buyers and sellers hasn't grown since 2015: NAR
The share of LGBTQ homebuyers and sellers has remained at 4 percent since 2015, according to NAR. Lower household incomes and less access to affordable housing are 2 of the largest barriers
by Marian McPherson Jun 9
Pacaso launches grant equity referral program
Real estate agents, Pacaso employees and homeowners will receive 500 restricted stock units for every closed referral
by Marian McPherson Jun 9
Connecting with Veronica Figueroa: Our new normal demands world-class service
Ahead of Inman Connect, the eXp Realty team leader says agents have the chance to offer service that keeps clients coming back
Staging and marketing company Guest House raises $3M
Guest House offers homesellers high-touch home staging services that include a interior designer working directly with a number of national and local home furnishing retailers
by Craig C. Rowe Jun 8
10 of the most luxurious log cabins on the market
Realtor.com has put together a list of houses priced above $2M
Out-of-town movers head for cheaper areas with larger homes
A greater share of movers than usual left the suburbs for more rural neighborhoods in 2020, according to a new study released Tuesday by Zillow
by Daniel Houston Jun 8
The New Normal for listings is endless evolution
Over the past 20 years, listings have gone from a single photo in a newspaper to having dozens of images, interactive features and 3D tours. The only constant now is change
by Jim Dalrymple II Jun 8
Inventory shortage sends home prices soaring at record rate
14.8% annual home price growth is the highest seen in Black Knight data going back nearly 30 years
by Matt Carter Jun 7
‘The great reshuffling’: Zillow COO argues housing boom is no bubble
In a recent podcast appearance, Zillow Chief Operating Officer Jeremy Wacksman argues the housing market's fundamentals are strong
by Daniel Houston Jun 7
Condo prices take a tumble at Trump-branded properties
Falling prices at Trump-branded buildings outstripped those occurring at similar properties, according to an Associated Press report
by Daniel Houston Jun 4
Connecting with Ryan Schneider: Flexibility is the key to success
Ahead of his session at Inman Connect, Realogy CEO Ryan Schneider shares what consumer trends will endure after the pandemic and how flexibility is a key to success
by Marian McPherson Jun 4
The Real Word: Is sight unseen the way to go?
Opinion
This week, Byron Lazine and Nicole White discuss buying a home sight unseen, co-housing and how to win bidding wars
by Byron Lazine Jun 4
It’s listing season! 6 strategies to connect with more sellers 
When was the last time you called everyone on your list and asked them if they had any life changes that would require them to buy or sell? If it's been a while, take a look at these best practices for reaching out to your database
by Todd Conklin Jun 4
When listing a home, there’s a mid-week sweet spot: Zillow
In a new analysis, Zillow found that houses listed on Thursdays often sell for higher prices and spend less time on the market
by Daniel Houston Jun 3
How to take advantage of the backup offer on both sides of the transaction
Agents told Inman that they typically only see a small proportion of backup offers become primary offers, but the tactic can still prove beneficial for both seller and backup buyer
Why office exclusives are not a good look for the industry
Opinion
Here's why the concepts of office exclusives, designated agency and double-dipping are a big no-no to this broker
by Teresa Boardman Jun 3
The Inman Handbook on existing-home sales
3 leading economists share what existing-home sales reveal about the market and how to properly use statistics to make client decisions
by Marian McPherson Jun 3
What really matters when valuing a property?
Opinion
Although the terms 'intrinsic' or 'extrinsic' may be unfamiliar to most, understanding what they imply will help explain what makes real estate valuable, not just expensive — and why being able to identify these elements is essential
by Ricardo Wolf Jun 3
Blimp's blockchain partnership will incentivize leads to share information
Blimp users earn a Home Network Foundation Home token every time they engage with Blimp service providers, who earn a token when an invited stakeholder joins a transaction
by Craig C. Rowe Jun 2
Inman Handbook on new-home sales
New-home sales illuminate the health of the market, and where it might be heading in the near-term. As agents grapple with tight inventory, they'll want to keep an eye on the data
Listing Lessons: How I got a developer $50K more
In this listing story, Anthony West shares how confidence and a strong understanding of the market’s inventory are key to your success as a real estate professional
by Anthony West Jun 1
51% of homes sold above listing price in May: Redfin
Continued inventory shortages and heightened buyer demand led to a red-hot May where nearly 60% of homes went under contract in 2 weeks
by Marian McPherson May 28
In a galaxy far far away: 'Darth Vader House' lists for $4.3M
The house was originally built by a surgeon to look like the 'Star Wars' villain's helmet
The New Normal: What if specialization is the answer?
Post-COVID buyer needs are changing, creating new opportunities for agents who are willing to specialize. What segments stand to gain in the new normal?
by Christy Murdock May 28
Top Agent Network takes aim at office exclusives in NAR pocket listing policy
Top Agent Network argues that office exclusives result in less inventory, less exposure for listings and less consumer choice while benefitting large brokerages
by Andrea V. Brambila May 27
Pending-home sales take 4.4% hit in April
In a reversal from the previous month, pending-home sales decreased in all regions except the Midwest, which saw gains of 3.5% from March to April
by Lillian Dickerson May 27
'Double-dipping agents' overcharge consumers billions in commissions
The Consumer Federation of America says dual agency should be banned, but double-ending should not be so long as agents discount their commission and act as facilitators
by Andrea V. Brambila May 27
The New Normal: What if only 3 obstacles stood in the way of the fully digital transaction?
4 real estate leaders share how legislators, lenders, brokers, agents and consumers all have a role to play in blocking paperless transactions
by Marian McPherson May 27
Broker Ben Caballero smashes his own world record — again
HomesUSA.com says that Caballero sold 6,438 homes worth more than $2.46 billion in 2020 — 637 more homes than his second Guinness World Record
by Andrea V. Brambila May 25
US home prices soared in Q1 thanks to housing shortage, mortgage rates
Boise, Idaho, experienced the steepest price hikes in the country at 28.2%, according to the Federal Housing Finance Agency House Price Index released Tuesday
Realogy iBuyer platform RealSure expands into 6 new markets
RealSure is now available in 6 markets across California, Utah and the Carolinas
by Marian McPherson May 25
Home prices skyrocketed in March, notching biggest gain since 2005
Home prices rose 13.2%, according to the S&P/Case-Shiller US National Home Price Index
8 things sellers need from their agents in today's market
In this current market, sellers need to have realistic expectations of what's to come. Here are a few things sellers should be prepared for
by Cara Ameer May 25
Connecting with Pacaso's CEO: The future of the second home market
Pacaso CEO Austin Allison explains how remote working, inventory shortages and co-ownership models are changing the fabric of second-home markets
by Marian McPherson May 25
Get ready! 6 seller tasks that can increase a listing’s value
First impressions are everything. Make sure your listing has a lasting impact in images, during showings and when buyers roll up to the curb
by Santiago Arana May 25
Leonardo DiCaprio buys $7.1M house for his mom
The 'Titanic' star bought the Los Feliz mansion from 'Modern Family' actor Jesse Tyler Ferguson and his husband, Justin Mikita
Existing-home sales decline again as home prices grow to an all-time high
Continuing inventory woes have hampered existing-home sales for the third consecutive month, according to a National Association of Realtors' market report released Friday
by Marian McPherson May 21
Home efficiency startup Pearl Certification raises $9.5M
Pearl Certification evaluates the energy efficiency of new and existing homes. The startup will use the funding to expand its services and market reach
by Marian McPherson May 21
Joan Collins sells NYC co-op with 16 closets for $2M
The iconic English actress reportedly kept it as a pied-à-terre to use while visiting New York
In today's market, does down payment assistance really help?
Opinion
What we really need is more housing — especially affordable housing. Prices are still going up, and soon, there won’t be any houses priced low enough to be affordable for people who are within the income limits that qualify them for financial help
by Teresa Boardman May 20
Knowing new construction gives you a competitive edge — here's why
Opinion
The inventory shortage isn’t going to last forever. In the meantime, studying the economy, real estate market statistics and particularly the new home construction process will make you a fierce competitor in today’s market and the future
by Adam Hergenrother May 20
5 helpful tips for choosing your first investment property
With market fluctuations and an evolving economy, investing in real estate can prove to be a profitable insurance policy for your financial future. If you're thinking about making your first investment, here are a few things to consider
by David Parnes AND James Harris May 20
Dozens of economists don't see any bursting bubbles on the horizon
A new survey of 42 economists showed that home prices, housing starts, apartment vacancies and other factors should remain healthy for the next several years
by Jim Dalrymple II May 19
How to generate listings by using buyers as a lead magnet
Jimmy Burgess, Kaciana Champlin and Katie Day tackle how agents can use old-school tactics in new-school ways at Inman Connect Now
by Andrea V. Brambila May 19
Is the inventory dam about to burst?
Opinion
Given the soaring costs we’re seeing in almost every aspect of our lives, the end of forbearance programs and rent moratoriums, coupled with the age of boomers who own 42% of the inventory, the inventory dam has definitely started leaking
by Bernice Ross May 19
Rude buyers? Toxic sellers? Here are the do's and don'ts of firing clients
Opinion
Letting a client go is never fun or easy. Unfortunately, it’s part of being an entrepreneur and running a business. Here are a few useful tips on ending the client-agent relationship — and preventing challenges from cropping up in the first place
by Jay Thompson May 19
Agent/broker perspective: How can brokers resolve frustrations over uneven commission splits?
Opinion
A buyer's agent is upset about listing agents demanding a larger piece of the sales commission. How should her broker react?
by Anthony Askowitz May 18
How LGBTQ+ discrimination hinders path to homeownership
Opinion
For the LGBTQ+ community, housing discrimination is preceded by many other impactful forms of discrimination that create barriers to homeownership
by Ryan Weyandt May 18
Marketing content manager Aryeo raises $3.65M
The 2021 class member of NAR's REACH program started in real estate photography before graduating to the greater need of helping agents control their data and content
by Craig C. Rowe May 17
What agents need to know about energy-efficient lightbulbs
The right lighting can not only make a house feel like a home, it can also help homeowners improve their productivity and achieve major energy savings. Here's what agents need to know about the various kinds of energy-efficient bulbs out there
by Gerard Splendore May 17
Inman Handbook: Home staging in the midst of a red-hot market
3 experts explain the ins and outs of staging and its value, even in a market where buyers are snapping up available homes like hotcakes
by Marian McPherson May 17
NAR board votes to require addresses on MLS listings
The ongoing, controversial debate surrounding pocket listings finds some resolution, with NAR voting to make addresses immediately available to other MLS subscribers. Here are the details.
by Andrea V. Brambila May 14
8 strategies to get more leads — and sell more real estate
With discipline, persistence and an action-oriented acceleration plan, you can turn your real estate business into a high-growth, high-profit enterprise. Here are a few tried-and-true strategies
by Don Wenner May 14
Nearly 75% of offers written by Redfin agents entered bidding wars in April
Low mortgage rates and a historic inventory shortage is leading to an ultra-competitive market in most American cities
Want to be better at prospecting? 10 traits and strategies to adopt
As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of top sales professionals
by Todd Conklin May 14
NAR: Housing market is 'topping out' due to inventory shortage
Lawrence Yun, chief economist for NAR, reports that the GDP is back to its pre-pandemic peak, consumers are ready to spend their stimulus checks and single-family housing starts are ramping up
by Andrea V. Brambila May 13
Days on market drops by nearly 50% amid inventory crisis
New listings are up 19.1 percent year over year, but demand continues to outpace new listings, leading to increasingly fewer days on market
by Lillian Dickerson May 13
Knock's Carolinas expansion puts Home Swap in 40 markets
'A consumer can qualify for the Home Swap from their mobile device and then confidently shop for the home they want with their own agent by their side and in the app,' said Knock CEO and co-founder Sean Black
by Craig C. Rowe May 13
How long will the housing shortage last? Years — here's why
Opinion
Thinking optimistically and knowing a little about US homebuilders and American ingenuity, builders might create an average of 2M homes annually and achieve a supply-demand balance in about 6 years
by Ben Caballero May 12
3 ways to boost buyers' confidence in a hot seller's market
Although guiding homebuyers through a competitive market is a challenge, it's important to encourage them to be patient and trust the process. Here are a few ways to prepare your clients and help them stay ahead of the game
by Santiago Arana May 12
7 crazy critter encounters in real estate — and what to do about them
Stumbling across snakes, raccoons, coyotes and other wild animals during a showing isn't ideal — and oftentimes, it can even ruin a deal. Here are some steps to take (and the appropriate disclosures to make) when it comes to unwanted critters
by Bernice Ross May 12
NAR: 'The MLS is under attack'
Lawsuits alleging that NAR rules regarding multiple listing services prop up commissions that inflate buyer and seller costs keep proliferating
by Andrea V. Brambila May 11
Pulse: Readers share their tips for second-homebuyers
In today's market, how are agents helping buyers looking to invest in getaway properties? This week, our readers share why working with the right agent — with a well-rounded knowledge of the market — matters
by Inman May 11
The New Normal: What if the past year made real estate easier?
Opinion
Although COVID-19 has had devastating effects on our country, both in terms of personal tragedies and economic misfortune, in some ways, it has been a gift as well
by Carl Medford May 11
Live tour app HomeRover launches refresh after agent feedback
HomeRover has announced new features to its live tour app for agents and homebuyers. The refocused version includes a more business-tailored interface for agents and improved consumer-facing features and usability
by Craig C. Rowe May 11
Controversial proposal to require addresses on MLS listings clears hurdle
Proposal now moves to the National Association of Realtors' board of directors, but bitterness over the Clear Cooperation Policy's office exclusives exemption lingers
by Andrea V. Brambila May 10
MHAuthority.com offers buyers direct access to manufactured living options
Launched by State Listings, Inc., MHAuthority.com is a website specifically for the marketing of manufactured homes and mobile homes for rent and sale nationwide
by Craig C. Rowe May 10
Inman Handbook: How not to lose your real estate license
Understand the types of behaviors that can result in disciplinary action and the process that follows to stay on the right professional track
by Christy Murdock May 10
How to market a fixer-upper in a seller's market
With a thoughtful strategy and solid plan you’ll find the right buyer who will appreciate the potential in a fixer-upper — and with these tips, your clients' home might sell faster than you think
by Ben Mizes May 10
How to effectively clean a smoker's house
The smell of smoke can not only drastically reduce a home's resale value, it can also be harmful to the health of the home's new buyers. Here are a few ways to get the stubborn smell of smoke and its residue out of house
by Kim Tucker May 10
Bubble Trouble: The impending 'bubble burst' is mythical at best
For those who believe an impending doom is on the horizon, here is some bad news: It's not going to happen. In this second of two opposing opinion pieces on the housing crash, Matthew Gardner shares why we won't see any mythical bubble bursting
by Matthew Gardner May 7
New realtor.com market report hints inventory relief is coming
Realtor.com's latest weekly market report showed a boost in new listings during the last week of April — a hopeful signal that lower home prices are near
by Marian McPherson May 6
EXp World Holdings reports first quarter revenue of $583.3M, big 115% jump over 2020
EXp World Holdings reported a strong Q1 2021, according to an earnings release on Thursday. The company grew on all levels while maintaining profitability
by Marian McPherson May 6
Sorting through pandemic predictions: What held true?
Opinion
With the pandemic winding down in most parts of the country, one broker-owner is looking back at some assumptions made about real estate last year. Which predictions were untrue, and which were right on the money?
by Teresa Boardman May 6
Bubble Trouble: The housing crash will be even worse than I predicted
Opinion
This is the homeseller market crash. Inventory is at historic lows, affordability is rapidly eroding, and rates are climbing
by Chris Drayer May 6
You see another agent's for-sale sign in your neighbor's yard. Now what?
Opinion
Losing a listing is tough, but it’s not the end of the world. Keep your professionalism front and center, learn from this experience, and incorporate that learning so it’s less likely to happen in the future
by Jay Thompson May 5
The Inman Handbook on how to juggle multiple offers
With some agents seeing upward of 20 or more offers on their listings in today's market, the process can quickly become overwhelming for everyone involved. Here's how to sift through what's important to help sellers make the best decision
What's the dark side of record-low interest rates? Here are 5 problems
You would automatically think that low interest rates would be wonderful. Unfortunately, there is a dark side as well that's producing a significant rift across the country between the haves and have-nots
by Carl Medford May 4
Pulse: Readers share how they're overcoming the bidding war objection
This week, our readers share how they're working with buyers to set expectations about bidding wars and multiple-offer situations — a common objection in today's fierce market
by Inman May 4
Pocket listings undermine equal access to housing: Glenn Kelman
Opinion
After promises to promote social justice, the housing industry doubled down on exclusion, and pocket listings remain a problem. The Redfin CEO shares his ideas on what the industry should do about it
by Glenn Kelman May 3
Bubble trouble: Is the market on a collision course with disaster?
Soaring home prices have fueled talk of a bubble. Economists, however, think a gradual slowdown is more likely than a sudden pop
by Jim Dalrymple II May 3
10 tips for working with picky homebuyer clients
Buying a home is one of the biggest financial decisions of a person’s life. Being a good agent means offering your expertise and honest opinions. It also means understanding how to deal with tough clients while maintaining a healthy working relationship
by Luke Babich May 3
Buyers in bidding war? 15 tactics to help them stand out to a seller
Although the real estate market is red-hot, we can improve our buyers’ odds by presenting a deal that directly helps the sellers. Addressing price, time, convenience and certainty can go a long way in positioning our buyers to win the home
by Jimmy Burgess May 2
18 strategies to help you win deals in an extreme seller's market
In this current market, sellers hold a ridiculous number of cards. By helping your clients understand the complexities of today's market, they'll feel more in control when navigating the process — and ultimately winning the property. Here's a list of strategies
Homeseller profits begin to dip in first quarter
The typical home sale in the first three months of 2021 generated a profit of $70,050, up from $55,750 in the same period last year
by Kelsey Ramírez Apr 30
The buyer's agent who padlocked the gate: Stories from the wild world of real estate
Have you heard the latest boots-on-the-ground, can-you-believe-it story? Here are some of the most unusual and bizarre tales from this highly active spring market
by Christy Murdock Apr 30
Buying frenzy sapping your energy? 7 ways to take action
In this market, agents are working around the clock to write offer after offer for would-be buyers while also trying to soothe their jangled nerves. So, how can they avoid reaching a breaking point?
What’s Next? Top design trends to expect post-pandemic
As we look ahead to the world post-pandemic, here are the trends that experts, agents and designers are seeing in home design and decor
by Christy Murdock Apr 30
Stressed out? How to cope with today's low-inventory market
Almost everyone today is struggling with this low-inventory, high-demand market. So, if you want to stand out from the competition and win more listings, here are some powerful ways to do it
by Bernice Ross Apr 28
4 ways to set seller expectations during this supercharged spring market
Most sellers don’t deal with real estate on a daily basis, and they are looking to you for professional guidance. With the spring market in full swing, set expectations early to help your sellers have a stress-free selling season
by Anthony West Apr 28
Home prices surge to new high — but is it sustainable?
Home prices continue to surge, hitting double-digit increases for the third consecutive month, according to the latest Case-Shiller report, released Tuesday
by Kelsey Ramírez Apr 27
Home price growth sets record high
The 12.2% gain represents an increase of $35K for a median-priced home that sold a year ago at $290K, according to data released Tuesday by the Federal Housing Finance Agency
8 ways to help homebuyers through an as-is purchase
As-is sales are always ripe for complications in markets that typically entertain repairs and concessions after the inspection period. Agents need to make sure clients are as prepared as possible before going into a multiple-offer situation. Here's how
by Cara Ameer Apr 27
Zestimates can't keep up with wild housing market, agents say
Agents from around the country talk about the widening gap between Zestimates and MLS home value data as inventory shortages push prices to new highs
by Marian McPherson Apr 27
Pulse: Your top tips for weathering this hot seller's market
This week, readers share how they're helping clients navigate this anxiety-inducing market. Here's what you had to say about setting buyer expectations — perhaps one of the most important and basic tips agents should follow
by Inman Apr 27
How to inspire client confidence in a frenzied market
Transacting in this fast-paced, frenzied market isn’t easy, and for many clients, it may even be extremely stress-inducing. Here’s how keeping your lines open, educating your clients and improving your communication can alleviate some of that anxiety
by Rachael Hite Apr 27
Working with buyers? It's time to forget these 8 key things
Help your buyers score a home by teaching them to run against current practices. Here's a list of critical concepts you need to encourage your buyers to forget in their search for that increasingly evasive thing — homeownership
by Carl Medford Apr 27
Beyond the headlines: Demand continues to exceed supply
Opinion
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and predicts how the market will fare
by Matthew Gardner Apr 27
9 tactics to up your sales skills — and win more deals
This is the kind of market that favors the savvy salesperson, even above all the technology, marketing and trendy national brands. These are the times to get back to basics, to rediscover — or begin to uncover — the power of sales
by Craig C. Rowe Apr 26
The Inman Handbook on comps in these chaotic times
Agents' expertise has long relied on studying and understanding sales patterns in their markets. But with little inventory and soaring prices, patterns are hard to find
by Jim Dalrymple II Apr 26
What real estate agents need to know about …
Clients appreciate agents who are well-versed on a home’s most sought-after features. If you’re looking to brush up on your knowledge of kitchen layouts, bathtub types and useful home safety tips, here is a primer
by Gerard Splendore Apr 26
11 tech tools that'll save you time — and drum up more business
Opinion
Automating your processes will allow you to focus more on building relationships — which is the key to taking your business to the next level. Here's a list of real estate tech that'll make your life easier
by Jimmy Burgess Apr 25
9 tips for getting in good with local listing agents
Being an agent others trust and like to work with is a reputation you earn over time. If you're new in the field, there are a few things you can do to develop those helpful ties, showcase your professionalism and cultivate a network you'll rely on time and time again
by Stephanie Lanier Apr 24
Is the housing inventory crisis almost over?
Zillow study shows surge of new listings could lessen frustrations for homebuyers
by Kelsey Ramírez Apr 23
New-home sales soar to 15-year high
New single-family home sales catapulted 20.7% to a seasonally adjusted rate of 1.02M in March, according to the US Census Bureau, a high not seen since 2006
Pacaso taps dotloop exec Marnie Blanco to lead industry relations
Pacaso named Marnie Blanco as its vice president of industry relations on Thursday. She'll oversee strategic industry partnerships and relations growth
by Marian McPherson Apr 22
Existing-home sales prices rise to historic high — even as sales decline
Existing-home sales fell 3.7% in March, but the median sales price rose 17.2% to a historic high of $329,100, according to the National Association of Realtors
It's a lawsuit waiting to happen! Avoid these post-closing problems
Running into post-closure problems is often burdensome for everyone involved in the transaction. In some cases where it morphs into a lawsuit, it can even be costly. So, how can agents prevent them in the first place, and what can they do to avoid litigation?
by Bernice Ross Apr 22
Feeling overwhelmed? 4 skills new agents should master first
Navigating the many processes and moving parts of this industry can seem overwhelming — especially to newly minted agents. But you can't be all things to all people. Here are the main things you need to focus on
by Faisal Susiwala Apr 22
10 tactics for working with low inventory
At Inman Connect Now, San Francisco Bay Area agents offered advice for managing buyer and seller expectations, maximizing sale prices and getting more listings
by Andrea V. Brambila Apr 21
How to navigate multiple offers: It comes down to money
From thoroughly vetting buyer finances to learning all about 'option money,' speakers at Connect Now shared how agents can help their sellers accept the best offer
by Lillian Dickerson Apr 20
The new, new vacation-home destinations for 2021
While second home purchases rose 46% and comprised 6% of all mortgages from January to March, these 10 overlooked towns have experienced major upticks in vacation-home sales
Pulse: The client objections you are hearing most this spring
With a red-hot market grappling with housing shortage and bidding wars, what are clients worried about the most today? Our readers weigh in with the most pressing concerns their clients are expressing this spring
by Inman Apr 20
Staging works! How to have that conversation with sellers
Some sellers may think their home is perfect the way it is, but as a lot of agents know, staging is what will help set their home apart from similar listings online. Here's how to explain the value of staging to clients — plus a few tips that can bring them a considerable return on investment
by Jenny Usaj Apr 19
Trust is everything! 6 effective ways to earn it from prospects
In this fast-paced market, ethics and transparency can take a backseat to speed — but that only makes trust that much more crucial today. If you want to earn prospects' trust and solidify your reputation, here are a few ways to do so
by Stephanie Lanier Apr 19
How to safely handle an open house
Holding an open house has always been a bit risky and has become even more so during the pandemic. To safely continue the practice, agents should keep these factors in mind
by Lillian Dickerson Apr 19
Lesson Learned: Do what works for you
Find out how Georgia Coast Homes’ Karin Carr learned to tap into her own power instead of following the pack
by Christy Murdock Apr 19
Residential construction on the rise amid major inventory shortage
Residential housing starts rose 19.4 percent from February to March, according to a new report from the US Census Bureau
Homebuilders need to construct 3.8M homes to meet demand
The shortage of new homes is pushing up housing prices and threatening to slow down the entire economy, according to a report by Freddie Mac's chief economist
by Matt Carter Apr 15
March was the hottest month in housing history
The median home price rose 17% annually to $353,000, according to Redfin's March housing report. Nearly half of all homes sold above asking price and none sold below
by Marian McPherson Apr 15
Builder confidence on the up and up
Nationwide builder sentiment rose by 1 point to 83 in April, according to the National Association of Home Builders/Wells Fargo Housing Market Index
Inventory insanity: When will this supply shortage end?
Today's extremes won't last forever, but there's no silver bullet to end the crisis, and it's likely shortages in some form will drag on for years
by Jim Dalrymple II Apr 15
Will rising mortgage rates affect appetite for homebuying?
Opinion
In short: Probably not. Vaccinations and stimulus measures are fueling optimism for an epic economic rebound, and there are other factors at play. Here is a look at how the housing market has fared over the past year and what to expect
by Kenon Chen Apr 15
64% of March home sales included bidding wars: Redfin
Redfin's latest market report reveals just how far buyers must go to secure a home. Single-family listings garnered the most bids followed by townhomes
by Marian McPherson Apr 14
10 pandemic-tested truths about homebuying
Multiple offers, super-low inventory, skyrocketing values and lots of competition from cash buyers have made the current real estate climate both a blessing and a curse. Through that, a few real estate concepts were put to the test. Here's what lasted
by Cara Ameer Apr 14
Pulse: What client objections are you hearing most this spring?
This week, we want to explore some of the most pressing concerns clients are raising in this red-hot spring market. Just as importantly, we also want to know how you're responding
by Inman Apr 14
Stop being a secret agent! 8 real estate conversation-starters
Opinion
If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate
by Bernice Ross Apr 14
10 tips for prepping your listings in this frenzied spring market
There's no better time to showcase your listing than spring. With these tips, you’ll be the expert your clients need to sell their home in this fast-paced market and get them top dollar for their sale
by Joshua Katz Apr 13
Opendoor expands homebuying pool to meet booming demand
The iBuyer revised its purchase requirements to include pricier homes, older homes and homes in age-restricted and gated communities
by Marian McPherson Apr 13
Inventory insanity: The secret economic forces fueling the housing shortage
Many consumers may not realize it, but they're increasingly competing against institutional investors and contending with soaring building costs
by Jim Dalrymple II Apr 13
How Elon Musk's Starbase plans are influencing the Texas housing market
Agents in the southernmost tip of Texas, home to SpaceX's rocket production facility and launch site, are seeing buyers and investors flock to formerly sleepy towns
America's hottest neighborhoods: North Hills in Raleigh, North Carolina
A $1B Innovation District, a plethora of amenities and a new city plan have pushed Raleigh's North Hills to the top of buyers' lists.
by Marian McPherson Apr 12
Buyer uncertainty stressing you out? 5 ways to stay sane in a hectic market
The extreme lack of inventory has agents in total panic mode. On top of their day-to-day roles, agents now more than ever also have to be friends, counselors and confidants. Here's how to manage the stress of it all
by Erica Ramus Apr 12
How this agent is helping migrating buyers find their dream homes
With buyers moving across the country to new locales, agents have to be prepared to work much harder amid low inventory woes. This is especially true in Florida, which is seeing an influx of new residents. Here's how this agent is making a difference
by Sandra Cuba Apr 9
Inman Tech Review: JetClosing is fueling mobile adoption of digital title and escrow
Opinion
Maybe it feels to some that such a light, easy product can't handle the financial and metaphorical weight of a closing, but JetClosing is an app that proves otherwise
by Craig C. Rowe Apr 9
William Raveis launches sell-before-you-buy program, Raveis Purchase
Available since April 1, Raveis Purchase enables homeowners to make a non-contingent offer on another property while benefiting from open market offers
by Marian McPherson Apr 8
Offerpad launches full-suite of services in Indianapolis
Offerpad has chosen Indianapolis as its first Midwestern market. The iBuyer's full suite of services will be available this summer
by Marian McPherson Apr 8
What buyers crave: How to find coveted listings in your market
What makes a house really stand out? Curb appeal is one part of the formula, but there are other factors that come into play. Learn about finding and selling desirable homes — and how to make listings more attractive to buyers
by Imran Tariq Apr 7
More than half of agents don't bother staging homes for sale
Just over half of listing agents say in a NAR survey that they believe staging boosts how much buyers will offer, but about the same share don't stage. Is reality TV to blame for unrealistic expectations?
1 in 7 homeowners considering selling within next 3 years
Of those not considering moving, 26% said they were concerned about their ability to find or afford a new home, according to a new survey from Zillow
COVID vaccinations give Americans more confidence in housing
Fannie Mae’s Home Price Sentiment Index increased by 5.2 points from February to 81.7 in March. Year over year, the index is up 0.9 points
by Kelsey Ramírez Apr 7
Zillow's new ad campaign highlights two sides of the moving journey
Taking inspiration from 'the great reshuffling' that happened during the pandemic, Zillow's new ad campaign 'To Move Is To Grow' highlights the emotional side of moving
by Marian McPherson Apr 7
How to master inventory in a hot market
Opinion
What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success
by Bernice Ross Apr 6
3 ways to set buyer expectations during this sizzling-hot spring
By setting expectations early, agents can put their clients in a better position and educate them on the often frustrating marketplace so they can make quick, sound decisions
by Anthony West Apr 6
Hopes of housing shortage relief are dashed as new listings drop
New listing volumes have failed to make up for the shortfall of 2020 and were down 16% and 21% year over year in January and February, according to a new report from Black Knight
by Kelsey Ramírez Apr 5
Want more sales? 10 lessons in the art of persuasion
There's no doubt that the art of persuasion has a critical place in real estate sales. Here's what agents can learn from bestselling author Daniel Pink's MasterClass on sales and persuasion
by Amie Quirarte Apr 3
Median home-sale price reaches all-time high of $335,613
Although the market is currently red-hot, Redfin's latest report released on Friday revealed that homebuyers may give up as home prices continue to grow
by Marian McPherson Apr 2
Offerpad: Sellers can stay in homes up to 60 days after closing
To help alleviate the stress of selling, Offerpad will now give sellers the option of remaining in a home up to 60 days after closing escrow
Homes have literally never been more expensive
The median listing price for US homes hit $370,000 in March, according to a new report. That's higher than it has ever been in the past
by Jim Dalrymple II Apr 1
A stinky business: Getting rid of pet odors
Pet odors can be extremely off-putting to some buyers and require a little extra elbow grease to get rid of. Here are a few tricks to get that stinky smell out of your new listings
18 critical move-out tasks that should be on every seller's checklist
In the mad dash that's buying a home these days, important details can slip through the cracks. That's why listing agents need to help sellers transition out of their homes in an organized fashion — without leaving out any critical information buyers might need
by Cara Ameer Apr 1
Pulse: What does back to basics mean in 2021?
This week, we're exploring what going back to the basics really means for real estate professionals in 2021. What fundamentals should agents be focusing on, tweaking or relearning this year?
by Inman Mar 31
A house in Washington, DC, nabbed 88 offers — 76 of them all-cash
At least 15 of the offers on the suburban fixer upper were made sight unseen. The situation highlights the brutally competitive housing market buyers are facing across the U.S.
by Jim Dalrymple II Mar 30
Corcoran adds home improvement program to agent suite of tools
RealVitalize, a home improvement resource for sellers, will now be available to Corcoran agents and their seller clients across New York City, the Hamptons and South Florida
by Lillian Dickerson Mar 30
Newly listed 'vampire house' features coffins, backyard cemetery
The unusual property listed by RE/MAX agent Matt Godbey went viral thanks to its ghoulish interior design choices
8 bogus questions sellers ask when interviewing listing agents
Some of the tried-and-true questions sellers have been asking for years are actually totally meaningless. Here are the top bogus questions sellers ask along with ways to effectively counter them
by Carl Medford Mar 30
Beyond the headlines: What to expect with rising mortgage rates
Opinion
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and predicts how the market will fare
by Matthew Gardner Mar 30
Pulse: Readers share a time when financing derailed a deal
From a client failing to disclose a marriage to a lender ghosting everyone a week before closing, here are a few deal-breakers that came between your buyers and their dream homes
by Inman Mar 30
Why the Equality Act matters — and how you can make a difference
With the Equality Act, the LGBTQ+ community would have anti-discrimination protections during the homeownership journey. Here's how it can make a difference in the equal and fair treatment of LGBTQ+ buyers and sellers
by Ryan Weyandt Mar 30
How to steer your brokerage through extreme markets
Operating a brokerage during extreme market fluctuations? You'll need to develop a strategy — and that starts with supporting your agents, providing superior service and learning how to be flexible through it all
'Be Harry and Meghan's neighbor': Montecito's royal marketing spin
While some agents are milking Montecito's connection to the Duke and Duchess of Sussex, others are treading carefully with a buyer pool unfazed by celebrity and looking for privacy
Woolworth Building penthouse returns to market at major discount
Once listed for $110M, the top floor of the New York building is struggling to find a buyer
Knock Home Swap moves into the Twin Cities and Nashville
The expansion into the new markets will bring Knock's total market count to 27
by Lillian Dickerson Mar 25
5 pandemic mortgage strategies for the self-employed 
Self-employment has advantages, notably the home office deduction and eliminating commute time. Getting a mortgage, however, is not one of them. Here are a few tips that address the newly stiffened requirements for approval
by Steve Cook Mar 25
Put your listening skills to the test! 10 ways to be a better listener
Think you're a good listener? Now's the time to put your skills to the test. Answer these questions to determine if you're really hearing your clients and their needs and concerns, and then implement these best practices to improve your communication
by Bernice Ross Mar 25
A 'not haunted' house is trending on Twitter
Signs reading 'haunted' on one side and 'not haunted' on another originated in ghost-obsessed New Orleans around 2014
How to support your agents in this ultra-competitive seller's market
Opinion
It's been tough out there, but there is light at the end of the tunnel, and it's our job as leaders to inform our agents of these conditions and give them hope
by Ryan Rodenbeck Mar 24
NAR-DOJ rule changes won't come for months
Rules regarding public display of buyer broker commissions and lockbox access for non-Realtors were originally slated to take effect by the end of March
by Andrea V. Brambila Mar 23
New home sales hit 9-month low in February
February's seasonally adjusted annual rate of 775,000 was down 18.2% from January's revised rate of 948,000
by Lillian Dickerson Mar 23
Compass, Sotheby's roped into latest suit alleging 'inflated' commissions
The new antitrust lawsuit, filed Friday in California, also names the National Association of Realtors, Realogy, Keller Williams, RE/MAX and several other companies as defendants
by Andrea V. Brambila Mar 23
Agents, hold yourselves to a higher standard — especially in a hectic market
Opinion
As professionals, we must focus on the long haul — while working together, helping our clients and always doing the right thing
by Jeff Martel Mar 23
Inman Handbook on Homeward
Homeward provides the buying power of a cash purchase to noncash homebuyers, allowing for more competitive offers and a better chance at winning in a multiple-offer situation
by Christy Murdock Mar 22
What this spring means for real estate: Buyers beware
Industry professionals painted a picture of a competitive market that only stands to get more intense as the weather gets nicer and more buyers come out this spring
by Lillian Dickerson Mar 19
Listen: REX releases recordings of agent steering
One agent told the discount brokerage: 'I won't bother to show [the listing]. Who's your local agent though because I'll make sure to tell people not to work with them'
by Andrea V. Brambila Mar 18
NAR claps back on commission attacks
Trade group's president accuses commission detractors of duplicity 'for a payout' under the guise of protecting consumers
by Andrea V. Brambila Mar 18
How the agent commission structure benefits everyday Americans
Opinion
For those who are attacking agents and the associated commission structure, let’s be clear about who and what they’re attacking. They’re attacking everyday Americans who are helping their fellow Americans achieve the ultimate dream — owning a home
by Charlie Oppler Mar 18
Number of homes sold above list price soared in February: Redfin
The median home sale price in the US rose 14.4% to $336,200 in February
Consumer groups support REX suit against anti-rebate law
The Consumer Federation of America and the Oregon State Public Interest Research Group argue that prohibiting rebates to buyers and sellers stifles commission competition and harms consumers
by Andrea V. Brambila Mar 16
Matterport and rooomy advance relationship with immersive virtual staging
The partnership aims to provide consumers with as immersive and realistic a home tour as possible before seeing it in person
by Craig C. Rowe Mar 15
Lone Wolf announces collaborative rollout of Digital Title services
This new multiparty solution represents a significant step toward the total digital deal
by Craig C. Rowe Mar 15
Everyone is moving to Florida! Or maybe they aren't
Despite narratives about buyers flocking to Florida, data from Atlas Van Lines and Florida's 2020 Demographic Estimating Conference suggest the migration patterns are negligible
by Lillian Dickerson Mar 12
Does Zillow's app for online tours stack up?
Opinion
The portal giant's app for creating and publishing immersive online home tours is available to everyone — and it offers enough to make it worth a look
by Craig C. Rowe Mar 12
How to wow your clients with a standout experience
Whether it's through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors
by David Parnes AND James Harris Mar 11
11 objection-handling scripts agents need today
When it comes to working with buyers, objections are buying signs. Your role is to uncover their concerns, address them and move your clients forward in making the purchase. Here are a few important scripts to keep handy
by Bernice Ross Mar 10
HomeKeepr, now a MooveGuru product, announces service integration
Moving assistance solution MooveGuru now has the mobile app outreach and marketing power of HomeKeepr, acquired in 7-figure, stock-for-stock transaction. HomeKeepr will remain operating as a MooveGuru company
by Craig C. Rowe Mar 9
5 benefits to partnering with a property insurance attorney
Finding an attorney who can advise your clients about the pile of paperwork sitting in front of them saves them time and money, and it shows how sensitive you are to their needs. Here are a few more important benefits
by Victoria Kennedy Mar 9
9 self-storage questions your clients should ask
Your clients shouldn't just rent any storage unit — shopping around for the perfect solution that matches their needs is recommended, if not necessary. Here is a list of questions to equip them with
by Bill Gassett Mar 9
What do clients need in 2021? 8 skills every agent must nail
Opinion
In today’s frenzied markets, real estate agents have to be on top of every aspect of the deal. Here’s what buyers and sellers should expect from agents
by Cara Ameer Mar 9
6 ways agents can disrupt the disruptors today
Embracing change, technology and the evolution of our industry is the key to succeeding and remaining relevant as an agent. Do this consistently, and you will emerge as a leader in your marketplace
by Faisal Susiwala Mar 8
How to set the right price and attract a crowd that buyers will follow
Buyers are put at ease when they notice high amounts of buyer activity for a particular listing. There’s comfort in the crowd, especially in today’s highly competitive seller’s market
by Jenny Usaj Mar 8
12 digital mortgage terms every agent should know
Mortgages are going from handshakes to webcams. Here are 12 terms that are defining industry change
by Craig C. Rowe Mar 6
How to scoop up more market share in feeder markets
Now that you've solidified your position as a go-to local agent, what's next? A natural career progression might include expanding into neighboring areas and feeder markets. Here's how to do it successfully
by Mauricio Umansky Mar 4
One week after LA launch, Knock blankets Southern California
A rapid expansion from Los Angeles into San Diego, Santa Barbara and markets inland puts Knock well ahead of its '21 in 21' available markets goal
by Craig C. Rowe Mar 4
Not just a home! Why lifestyle matters most in 2021
Opinion
Today’s real estate consumers believe how they live within their communities is just as important as the layout of their homes. Understanding this shift is crucial for real estate professionals. Here's why
by Scott Beaudry Mar 4
Your deal flopped! Are you guilty of these 7 sale-killing behaviors?
Opinion
When one of your deals flops, look for what went wrong and what you can do to prevent it — and avoid making that same mistake in the future. Here are a few common deal-killing behaviors to watch out for
by Bernice Ross Mar 3
10 myths about baby boomers that could cost you business
Opinion
Baby boomers own a lot of real estate and, therefore, a lot of potential business. A broker of the generation offers some advice for agents looking to work with this cohort
by Teresa Boardman Mar 3
How to combat 5 common lies listing agents tell — and win the listing
Opinion
Be sure to always ask if the other agent has promised anything that you haven’t. That will be your opportunity to counter any lies with truth
by Carl Medford Mar 2
About Time Tours offers industry mobile app for scheduling showings
The iOS and Android app is ready to go, seeking MLS and brokerage partnerships to streamline in-person property tours
by Craig C. Rowe Mar 1
The digital transaction is great — but mortgage tech still needs work
It's easier than ever to complete a transaction without ever meeting in-person, but the mortgage lending process is one pain point in which multiple agents have aired grievances
The Inman Handbook on Knock
Fintech or proptech? Both? Home Swap provider Knock is moving quickly to surpass its goal of being in 21 markets before the end of 2021. Here's what you should know about its unique lending model designed to help homeowners buy before they sell
by Craig C. Rowe Mar 1
What’s driving the real estate inventory crisis? These 5 trends
This situation isn't just pandemic-related — the inventory crisis has been a decade in the making, driven by five major trends that are unlikely to change
by Michael Simonsen Feb 27
50% of agents will leave: One broker predicts real estate's future
Opinion
As an industry, we should stop obsessing over things we can’t or won’t fix and take a look inward at the things that make us special as individual agents and organizations. Here's why
by Ryan Rodenbeck Feb 26
From cold to close: How to ensure a seamless closing?
In this third and final part of the series on digital transactions, we will move past search and showings and onto the signing and closing process. Here are the main types of digital signings (and their perks) to know
by Marvin Stone Feb 26
Redfin: Real estate commissions will drop due to iBuyers, public display
The average buyer broker commission rate iBuyers paid when they resold a home fell to 2.5% in 2020 from 2.8% in 2019, according to a new analysis by Redfin
by Andrea V. Brambila Feb 25
Sellers choose 'buy-before-you-sell' offers 5X more than iBuyer offers
Bridge programs have lower service fees and alleviate seller worries about buying in an inventory-starved market, according to a new report from real estate tech firm Zavvie
by Andrea V. Brambila Feb 25
Knock partners with The Agency for Home Swap's expansion
Los Angeles represents Knock's largest market for its 'buy-now-sell-later' alternative mortgage model. It's expected to especially help buyers in the under $2M market be more competitive
by Craig C. Rowe Feb 25
From cold to close: How virtual showing tools benefit your long-term business
In this second part of a multipart series on digital transactions and new technologies, we're focusing on the all-virtual tools that will make your remote showings a breeze instead of a 'can you hear me now' moment
by Marvin Stone Feb 25
4 tips to help you win new construction listings
New construction listings are a specialized area of the industry that can take an agent’s career to the next level. Here are a few tried-and-true practices to help you tap into this market
by James Harris AND David Parnes Feb 25
Ikea is selling tiny homes now — and, phew, no assembly required
In a partnership with Vox Creative and Wisconsin-based tiny home and RV builder ESCAPE, the Swedish furniture giant revealed a 187-square-foot tiny home
Nearly half of real estate regulatory agency websites ignore consumers
41% of state real estate regulatory agency websites present 'poor' information to homebuyers and sellers while devoting themselves entirely to real estate professionals, according to a new report by the Consumer Federation of America
by Andrea V. Brambila Feb 24
From cold to close: 3 tips for better digital lead response
In this multipart series, you'll learn about digital transactions from end to end and examine new technologies that can enhance the process. First up? Solutions that keep digital inquiries on the digital path
by Marvin Stone Feb 24
'Silence of the Lambs' home to become themed vacation rental
Prop stylist Chris Rowan has taken on a project to recreate the home that appeared in the cult classic
Home prices skyrocketed 10.4% in December: Case-Shiller
Home prices continued a steady upward trend fueled by inventory shortages and low mortgage rates, according to the S&P/Case-Shiller US National Home Price Index
11 ways to prepare your listing for its red-carpet moment
Whether it's the Oscars, Emmys, Grammys or other award ceremonies, take note of what happens on the red carpets — it holds major clues for listing agents
by Carl Medford Feb 23
5 reasons to give your transaction coordinators a raise
From getting the most out of your transaction software to being the master of the office calendar, a transaction coordinator's value to an ever-more digital office environment is more valuable than ever before
by Craig C. Rowe Feb 20
'Why do I need an agent?' 5 comebacks that prove your value
As a real estate agent, you've likely had clients question your value, with many thinking they can handle the complexities of buying and selling on their own. Here are a few ways to illustrate just how much you bring to the table
by Derek Dowell Feb 19
360 tour provider Peek has big plans for the industry
Opinion
A NYC-based 360-degree tour provider adds a few sharp touches to make its offering stand above others on the market. With 4,700 tours in NYC, company plans call for expansion to Miami and LA
by Craig C. Rowe Feb 19
How to become a better negotiator in 9 simple steps
Top real estate agents Amie Quirarte and Craig Wilburn share how agents can conquer their negotiating fears and become better advocates for their clients
by Marian McPherson Feb 18
Homeownership rate for Black Americans lags behind at 42%
The National Association of Realtors' latest report revealed the systemic issues in housing, education, and jobs keeping minority homebuyers behind
by Marian McPherson Feb 18
What’s next for real estate? Industry veterans weigh in
To kick off Connect Now, Brad Inman invited Coldwell Banker agents Steve and Heather Ostrom to discuss the 'mega trends' of today and find out why they've stuck with their brokerage
by Lillian Dickerson Feb 18
California's Red Oak Realty launches home improvement service
Enhance will do up to $40,000 worth of staging and repairs to a home before it hits the market. Sellers don't pay for the work until the sale closes
by Jim Dalrymple II Feb 18
7 ways to deliver value your luxury clients won't forget
Not every agent will be willing to take the extra steps and do the legwork, but when it comes to luxury clients, this makes all the difference. Here's how you can deliver exceptional value to high-end clientele
by Cara Ameer Feb 18
Want more listings? Don't overlook these crucial sellers
Opinion
With today's tight inventory and so many people wanting to buy homes, this often-overlooked group may be the answer to unlocking a slew of listings in 2021. Here's what you need to know
by Landon Bates Feb 18
Here's a first look at Zillow 3D Home Tours' newest features
With 200M unique monthly visitors and a consistent IDX stream, Zillow's updated app is ripe to normalize the immersive home tour experience
by Craig C. Rowe Feb 17
More than 7 in 10 sellers say they'd consider an iBuyer: Opendoor
A new report from Opendoor also found that 75% of buyers would consider purchasing a home through an app
by Andrea V. Brambila Feb 17
Get it sold! 7 strategies for nailing your new listing's price
Ultimately, pricing your new listing correctly comes down to whether the seller wants to sell as quickly as possible or achieve the highest price. If you price it just right, however, you may often achieve both. Here are a few strategies
by Bernice Ross Feb 17
Manhattan luxury market roars back to life with best week in 5 years
A total of 38 contracts for homes above $4 million were signed in Manhattan last week, a number not seen since 2016
Pulse: Readers tell us about a time when tech saved the day
This week, our readers share the tech tools they valued the most during the pandemic — digital solutions that did everything from close a deal to salvage years-old photographs
by Inman Feb 16
Meet the star dancers now selling new developments
Corcoran Sunshine's Crista Villella and Danika Dorsey discuss how their professional dance careers have helped them become better, more creative sales agents
Inman Handbook on digital home showings
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
by Craig C. Rowe Feb 15
MoxiWorks: Home sales will increase 13% YOY in February, 15% in March
The real estate tech platform and marketing agency estimates home sales will top 385K sales in February and 483K in March, based on its Home Sales Predictor
by Lillian Dickerson Feb 12
Interest in Instashowing soars: Is it the next ShowingTime?
Opinion
A showing management solution for brokerages and multiple listing services, Instashowing does a terrific job of not overcomplicating the process of arranging a showing
by Craig C. Rowe Feb 12
Knock expands to Colorado Springs and Tuscon, now in 17 cities
Now available in 17 markets across the country, Home Swap helps sellers sell before they buy and move without worrying about showings, vendors and other traditional hassles of having a home on the market.
by Craig C. Rowe Feb 11
How to help cash-strapped buyers overcome financing hurdles
Opinion
For some homebuyers, down payment assistance can prove to be a game-changer. Here's why, at the very least, real estate agents should familiarize themselves with affordable financing options for purchasing a home
by Teresa Boardman Feb 11
Pulse: Tell us about a time when tech saved the day
This week, we're asking you to share your best experiences with tech — those moments when you welcomed digital tools into your process with open arms
by Inman Feb 10
Trump’s one-time Palm Beach property to sell for close to $140M
The 61,744-square-foot estate sold by Trump in 2008 was later divided into three separate lots, one of which now holds the second priciest single-family home ever sold in the US
Dealing with indecisive buyers? File, don't fire
Who has time to deal with wishy-washy buyers in inventory-starved markets? Pat Hiban sits down with real estate coach Darryl Davis to get his top strategies on turning these buyers into opportunities for doubling business
by Pat Hiban Feb 9
Inman Handbook on digital lead generation
Paid or organic? Email marketing or direct mail? The Inman Handbook on lead generation is here to help you understand the nuance in lead types, qualification and marketing tactics
by Craig C. Rowe Feb 8
What should sellers disclose? Top 10 disclosure musts
Although these 10 categories do not cover everything, they are a good start. The adage still applies: When in doubt, disclose
by Carl Medford Feb 7
Sotheby's CMO Brad Nelson's 8 predictions for 2021 luxury market
Sotheby's International Realty CMO Brad Nelson shares the top insights from the brokerage's 2021 Luxury Outlook report and what challenges lie ahead
by Marian McPherson Feb 5
Virtual 3D marketplace All3D is here for real estate
Opinion
The 3D marketplace has grand plans for the real estate space, the first of which includes an experiential retail and photo-realistic virtual staging offering
by Craig C. Rowe Feb 5
As Jeff Bezos steps down as Amazon CEO, feast on his giant RE portfolio
From LA to Seattle and even West Horn, Texas, Jeff Bezos owns property all across the country. As he prepares to step down as Amazon's CEO, Inman takes a look at his portfolio
4 negotiating tips for buyers looking for condos
While single-family homes are experiencing hyper-competition, today’s condo market might be more favorable to buyers. Here are a few negotiation tips agents should know to maximize their clients' purchase
by Jenny Usaj Feb 4
12 ways to generate listings in a low-inventory market
Here are a few ways real estate agents can proactively persuade potential homesellers to put their properties on the market now
by Bernice Ross Feb 3
Home price growth reaches high unseen since 2014: CoreLogic
Home values increased by 9.2% in December, while inventory dropped 24% below 2019 levels
Say no to FSBO! 7 risks homesellers take when they go it alone
Opinion
In today's market, the stakes are high, decisions are swift, and there is immense pressure on everyone in the transaction — which is why sellers need a real estate agent by their side
by Cara Ameer Feb 2
No matter what, Realtors are the ones who make home happen
Opinion
Despite the daily onslaught of market disruptors seeking to remove Realtors from the equation, there will always be a need for the personal touch in walking clients through the sale or purchase of their most important asset
by Carl Medford Feb 1
Numa helps you respond to every lead, every time
Opinion
Using automated text responses for leads and clients, Numa is targeting real estate after success in helping small retail businesses never miss a call for new business
by Craig C. Rowe Jan 29
What's changed? 5 factors COVID-19 caused us to reconsider
Opinion
There's no doubt that a home is still a smart investment. However, this past year presented us with many other crucial points to consider. Here are a few short- and long-term results 2020's events might bring
by Kuba Jewgieniew Jan 28
Shaquille O'Neal to offload Florida mega-mansion listed for $16.5M
The 31,000-square-foot complex that O'Neal bought in 1993 was first listed for $28M in 2018
Agent Image debuts a new solution for digital listing presentations
The Inman Connect audience was offered a unique look at what website developers Agent Image believe is the future of listing presentations and online open houses.
by Craig C. Rowe Jan 26
'2021 is going to be an insane year': Mike DelPrete's 5 megatrends
Mike DelPrete's 5 megatrends of real estate tech include the ongoing growth of new business models, a battle for adjacent services and one that might surprise you
by Craig C. Rowe Jan 26
In November, home price gains rose nearly 10% year over year: Analysis
Rising from 8.4% growth the month before, the home price numbers reveal a year in which the pandemic did little to temper sky-high growth, according to new data Tuesday
Stop! 7 bad listing agent behaviors that can hamper a deal
For a transaction to go over smoothly, agents have to maintain professionalism while keeping the process as pleasant as possible for everyone involved. If you're a listing agent, now's the time to stop these irksome behaviors
by Michelle Shelton Jan 26
How do you serve a client who just won the $731.1M Powerball lottery?
On Thursday, a lottery ticket sold in a convenience store in Lonaconing, Maryland, became the 4th highest jackpot in Powerball history. Odds are, the winner's going to need an agent
Make your buyer's offer stand out! 3 tips for winning
In a pandemic-era market, the competition is tough — which means that helping your clients craft a strong, irresistible offer is more important than ever. Here are a few tips to remember
by Mauricio Umansky Jan 22
Phixer Mobile brings professional editing to DIY photography
Opinion
Photo editing service provider Phixer developed an agent-focused photography app that connects agents' photo libraries with its team of professional editors
by Craig C. Rowe Jan 22
Buyers can bid on America's priciest home via Google Forms
One of the application questions for those interested in buying the $350M estate asks from which influencer did bidders learn about the property
You can help! How to support homeowners in forbearance
Opinion
There’s so much you can do to assist distressed homeowners avoid foreclosure. Not only will you have their lasting gratitude, chances are, they will also refer others to you in the future
by Bernice Ross Jan 20
Historic LA estate once owned by Cher sells for $88M
Last owned by disgraced developer Robert Shapiro, the 10-acre Owlwood Estate was first listed for $180 million in 2017
MoxiWorks predicts 30% rise in home sales by end of January
If the company's predictions are correct, the US will see 422,000 home sales in January and another 447,000 in February, a significant increase from 2020
by Lillian Dickerson Jan 19
Pulse: Readers tell us how agents have helped them
This week, our readers tell us about a time another agent went the extra mile to save them in a bind. Here are all the positive and uplifting stories you shared with us
by Inman Jan 19
7 realities your buyers and sellers should prepare for in 2021
The real estate market boomed last year, as people sought more space, amenities and new jobs that required relocation. But what will 2021 look like? Here's what will likely change — or stay the same — this year
by Cara Ameer Jan 19
Tommy Hilfiger sells Connecticut estate for $45M, just as ex-wife lists hers
Janet Milligan of Sotheby's International Realty in Greenwich, Connecticut, represented both Hilfigers
Hemsworth brothers sell Malibu home for $4.9M
Luke, 40, Chris, 37, and Liam, 30, bought the property together for $3.45 million in 2016
Need print and social media marketing fast? Enter CoVault
Opinion
An agent from Victoria, British Columbia, has built a new listing and social media marketing solution for the busy agents everywhere
by Craig C. Rowe Jan 15
7 new tech products every agent should know about
Held virtually, the 2021 Consumer Electronics Show revealed the latest in home and business technology, including a home recycling solution, wearable joysticks for hands-free control and even 'smart tub' from Kohler
by Craig C. Rowe Jan 14
Demand for Manhattan luxury real estate roars back to life
Homebuyers signed 27 contracts valued above $4M last week, according to a new report from Olshan Realty. Buyers haven't signed that many contracts above $4M since March
How to price a listing in a red-hot seller's market
Opinion
Basing your price on comparable sales is usually a solid strategy. But what happens when you try to sell your own house in a red-hot seller's market with a broad range of comps? Here's one real estate pro's experience
by Bernice Ross Jan 13
Remote work pushed a third of homebuyers to move: Redfin
'We haven't seen the end of pandemic-driven relocation,' Redfin Chief Economist Daryl Fairweather said, adding that an additional 33% of those polled said they would relocate if their current work-from-home situation becomes permanent
Orchard expands to 4 new markets in the Southeast
The company is already operating in its newest market Houston and will begin offering its services in Charlotte, Raleigh-Durham and Washington, DC
by Lillian Dickerson Jan 12
10 new build contract questions every agent should ask
There are many facets to consider when working with buyers who want to go the new construction route, especially with COVID, tariffs and uncertainty at play. These questions tackle some major issues clients could face
by Andrew Bearden Jan 12
'Do I sound too salesy?' 3 steps for selling in difficult times
Opinion
If you bear these ideas in mind and apply them when you can, you won't need to worry about sounding pushy or making people feel like they're just another customer
by Justin Tucker Jan 12
'The Daily Show' host Trevor Noah drops $27.5M on Bel Air mansion
Inspired by traditional Japanese architecture, the property overlooks Los Angeles
5 digital marketing topics that'll shape 2021
After hundreds of conversations with agents across the country, one real estate pro breaks down the main digital marketing topics that dominated the narrative — and consequently, business
by Aaron Lacey Jan 11
Tom Ford sells Santa Fe ranch for $48M
News of the sale first became public on Thursday after Compass real estate agent Clayton Orrigo posted about it on Instagram
Today marks Day 300 of quarantine — and agents say the thrill is gone
Yep, Friday marks the 300th day of coronavirus lockdowns for millions of Americans. But while 2020 was prosperous for many, some agents long for a time when anxiety and virtual conferencing didn't rule the day
by Jim Dalrymple II Jan 8
Americans accrued $7,512 in additional debt during 2020
Clever Real Estate's latest survey revealed the average American's non-mortgage debt burden increased by $7,512 in 2020 due to booming unemployment
by Marian McPherson Jan 7
Knock makes Jacksonville its 15th Home Swap market
Jacksonville, Florida, marks Knock's 15th Home Swap market on its quest for 21 before the end of the year. Home Swap allows homesellers to make non-contingent offers on potential new homes
by Craig C. Rowe Jan 7
Asteroom shoots to become Matterport for the mid-tier market
Asteroom has been rolling out a series of affordable updates to address growing demand for ways listing agents can compete for online market share
by Craig C. Rowe Jan 7
Elm Street's Elevate gets new lead-gen capabilities after VoicePad acquisition
VoicePad's automated appointment setting and phone follow-up solution will be integrated with Elm Street's Elevate, an omnichannel marketing and sales support product for agents, teams, and brokerages
by Craig C. Rowe Jan 6
How agents can help clients avoid foreclosure
Though for some the current landscape might feel reminiscent of the 2008 housing crisis, there's a lot that's different today. Here's how you can best serve your clients during this time
10 factors buyers need to weigh before moving to the suburbs
The pandemic has accelerated the move from cities to suburbs — and it's easy to see why. Living in the suburbs has its perks, but there are downsides, too. Here are a few pros and cons your clients need to know about
by Jenna Weinerman Jan 5
A look at 2020: A year of reckoning for housing policy and equality
From eviction bans to redlining, zoning reform and the NAR Code of Ethics update, 2020 has been a year of reckoning on real estate's checkered past
by Marian McPherson Dec 31
Housing crunch to blame for third month of pending-home sales dips
Despite the modest slide, the National Association of Realtors' pending home sale index hit an all-time high for the month of November, it was announced Wednesday
by Patrick Kearns Dec 30
4 sales scripts every agent needs in 2021
As a team leader, introducing a handful of invaluable scripts to your agents goes a long way in helping them ramp up business in the new year. Here are a few worth knowing and practicing
by Kathleen Black Dec 30
Are you a top performer? 13 questions to ask yourself
What’s the difference between a top performer and everyone else? Even more importantly, how can you know where you stand? Here are a few questions that’ll help you figure out how you’re doing — and what you need to improve in 2021
by Bernice Ross Dec 30
Rookie mistakes: 10 things newbie agents often fail at
Everyone makes the occasional mistake, but rookies often make more than their fair share. Here are the biggest failures to watch out for and avoid
by Carl Medford Dec 30
The 20 weirdest, wildest real estate listings of 2020
A mansion with an underground bunker, a former monastery and a property deemed 'too dangerous to enter' all hit the market in this wild year
So you want to be a high achiever? Adopt these 5 key habits
Being a top-notch agent is more than just about helping people buy and sell homes. It’s about honing the right mix of professional skills — and developing a mindset primed for success. Here’s how you can put in the work
by Faisal Susiwala Dec 29
Michael Jackson's Neverland Ranch sells for $22M
The 2,700-acre estate built like a theme park was originally listed for $100M in 2014
Inman Handbook on getting started with BoomTown
BoomTown is one of the more popular sales and marketing software solutions in real estate. It's rich array of marketing technology and CRM tools can be a lot to take on for some brokerages. Find out what its major offerings entail, and why it's not just for the big national players
by Craig C. Rowe Dec 28
9 new real estate technology products that lit up 2020
Opinion
A number of new real estate software products emerged in 2020 — some from new companies and others from established players. Here are nine of them that stood out
by Craig C. Rowe Dec 28
Showing app Entro has potential — but should address agent safety
Opinion
With some decent features and a user interface worth seeing, Entro could succeed if not for leaving agent safety and lead quality totally out of the equation
by Craig C. Rowe Dec 24
'A super hot market': Economists weigh in on what to expect in 2021
A handful of economists shared with Inman their forecasts for home sales and prices, inventory, the impact of a coronavirus vaccine and the risk of another recession
by Andrea V. Brambila Dec 24
Stop it! 7 things not to say when defending your commission
Being asked to cut your commission is no fun. There are good ways to handle it, and there are bad ways. Here are the ways agents typically defend themselves — and the arguments that are best left unsaid
by Jay Thompson Dec 23
5 ways to decorate for the holidays — with luxury in mind
If your sellers are showing their homes during the holidays, there are a few decorating pointers they need to keep in mind. Here’s how agents can help clients decorate tastefully — while still showcasing the luxury listing’s best features
by Bonnie Heatzig Dec 23
9 stupid mistakes agents make — and how to avoid them
Don't barge in! (And other sage lessons agents should know)
by Bernice Ross Dec 23
7 ways to help buyers score a deal on new construction
While sheer supply and demand is making it tough to negotiate much beyond what a builder is offering, understanding how to navigate the process may help buyers time their purchase appropriately and save some money wherever they can
by Cara Ameer Dec 22
Agent/broker perspective: How should agents handle inexperienced deal partners?
An agent is tired of working with other inexperienced agents who lack basic professionalism. What should her broker say?
by Anthony Askowitz Dec 22
Bunkers, Bezos and the Bahamas: The biggest luxury stories of 2020
A booming luxury market, an obsession with spaciousness and high-profile celebrity sales in the midst of a pandemic have made 2020 a year like no other
Brad Inman's 9 pieces of advice for 2021 and beyond
Inman founder Brad Inman kicked off December's Connect Now conference with some sage advice about how agents can continue to thrive through uncertain times
by Marian McPherson Dec 17
The lessons this broker learned and is taking into the new year
Opinion
A lot of changes took place in 2020, and many of us will likely reflect on them for years to come. Here are one broker's observations — the things she'll leave behind and the lessons she'll take with her into the new year
by Teresa Boardman Dec 17
Home flipping rates continue downward trend, profits hit new high
Despite the seeming decline in popularity of house flipping, the gross profit on the typical home flip rose to its highest amount since 2000 of $73,766, up from $69,000 during the second quarter of 2020
by Lillian Dickerson Dec 16
Candice Bergen and Marshall Rose list Hamptons home for $18M
Famed architect Jaquelin T. Robertson designed the home for Rose, a real estate developer, and his first wife, Jill, in the 1980s
5 challenges indies will meet head-on in 2021
The real estate landscape has shifted over the years. Today, independent brokerages need to have a clear view of those changes and use their strengths to pivot and meet them. Here's how they can thrive in 2021
by Andrew Bearden Dec 16
Here's where home prices soared the most during the pandemic
Realtor.com's latest market analysis reveals how buyers' migration to the suburbs amid COVID-19 sparked double-digit home price growth in these 10 areas
by Marian McPherson Dec 15
The 10 hottest neighborhoods to watch in 2021
From popular ski towns in California to once-sleepy suburbs in New Jersey, these 10 areas are attracting new residents at lightning speed
Homes.NYC is the newest New York City home search
Opinion
Launched by Gabriels Technology Solutions and powered by RealPlus, New York's newest property portal emphasizes building video and neighborhood fly-overs.
by Craig C. Rowe Dec 15
The Inman Handbook on digital advertising with Adwerx
Is 2021 the year you make digital advertising a part of your success? Here's everything and more you need to know about Adwerx, one of the industry's longest-standing platforms for web and streaming media display advertising
by Craig C. Rowe Dec 14
The no-brainer investment all agents should make in 2021
Agents are the conductors of real estate. They must keep everyone involved informed and protected. However, to function as valuable problem-solvers, agents need to invest in themselves with continual learning. Here are the benefits of doing that
by Moira Taylor AND Raynae Taylor Dec 13
Trump fans hope to buy childhood home and give it to him as a gift
In the latest effort to unload the home, Paramount Realty USA Auctions has launched a GoFundMe campaign calling on the president's fans to raise $3M to purchase the property
Digital closing tech JetClosing opens Austin office, its 5th nationwide
Operating in seven states and having raised $35 million to date, JetClosing is now running in the innovation hub of the southwest
by Craig C. Rowe Dec 11
Smart home tech: A look at Shelly's Wi-Fi-based products
Homebuyers are increasingly interested in purchasing homes with smart features or retrofitting their homes. The ability to recommend the right products and the right installer is a critical added value for your clients
by Brandon Doyle Dec 11
This container house in the middle of the desert can be yours for $3.5M
Envisioned by Whitaker Studio architecture firm, the so-called Starburst Container House in Joshua Tree will be built from shipping containers arranged in the shape of a star
How new agents see the real estate industry in 2020
Real estate is an attractive career path for people of all ages and backgrounds, but what do newbies in the industry think of it as a whole? What surprises did they stumble across this year?
by Kris Lindahl Dec 10
California mansion could smash records as priciest auction sale
Owner Steven Udvar-Hazy listed the mansion, known as Villa Firenze, for $165M in 2018 but took it to Concierge Auctions after being unable to find a buyer
Knock launches new sale-leaseback program, Knock Nest
A spin-off of Knock Swap, Knock Nest formalizes Knock's longtime leaseback option and allows homeowners to access home equity without the need to move
by Marian McPherson Dec 9
3 digital marketing strategies you'll need in 2021
2021 will be the year of eye-catching content. Here are a few ways to drive more eyeballs to your listings and get the exposure needed to elevate your business
by Mauricio Umansky Dec 9
10 strategies for being more profitable in 2021
Want to be more profitable in this upcoming year? Here's how to work smarter, reduce expenses and find ways to make the best possible use of your time
by Bernice Ross Dec 9
Where people are looking for homes hasn't changed: OJO Labs
But how people are finding those homes has changed, according to a study released by the real estate tech company.
by Patrick Kearns Dec 8
Bad smells kill sales! Don't let buyers sniff out these 8 offensive odors
With only one chance to make a good impression on buyers, obnoxious odors must be identified and dealt with before opening the doors to visitors. Here are a few to consider
by Carl Medford Dec 7
6 kitchen layouts every agent should know 
An agent who's able to visualize the potential of a kitchen can help buyers in improving and upgrading existing spaces. To do that, you have to know these basic kitchen layouts
by Gerard Splendore Dec 7
What to expect when shifting to a buyer's market
Opinion
Nobody really knows what will happen next year — or the year after. Shifts are normal for markets, so agents should think through possible changes and plan for them. Here are a few things to consider
by Andrew Fortune Dec 6
Ellen DeGeneres was the secret buyer of Dennis Miller's $49M estate
The beloved daytime talk show host bought the Montecito home from comedian and conservative talk show host Dennis Miller in September
Elvis widow Priscilla Presley sells Beverly Hills estate for $13M
The 9,000-square-foot, Spanish-style home, which Presley purchased in 1975 after her divorce from the King of Rock and Roll, was originally listed in August for $16M
Influencers marketing condos? Some developers are counting on it
Some New York developers are enlisting influencers to help sell units, by having them create content featuring condos to share images on Instagram
ProperSign is another step toward fully digital transactions
Opinion
Built by the one-time CTO of a title due diligence firm, ProperSign will help real estate take another step toward 100% digital deal-making
by Craig C. Rowe Dec 4
Knock Home Swap makes South Florida its 14th market
The service that helps sellers move before they sell is now active and certifying agents in Miami, Fort Lauderdale and West Palm Beach
by Craig C. Rowe Dec 3
Does NAR's fair housing simulation work?
Opinion
NAR's mythical town of Fairhaven is meant to shed a realistic light on discrimination in the industry. But how does it stack up against standard fair housing classes? Here's one broker's experience
by Teresa Boardman Dec 3
Pandemic relocation, confidence driving Canadian market: RE/MAX
RE/MAX predicts that the average price of a single-family home in Canada will grow by 4 to 6 percent in 2021
5 simple ways to stage your listing for the holidays
From handmade trinkets to gold Christmas trees, here are 5 holiday design trends that will dazzle potential buyers in-person and online
by Marian McPherson Dec 2
Overpriced listing? How to persuade clients to drop that number
If your overpriced listing needs needs a reduction, now’s the time to talk to your sellers. Here are a few strategies and scripts to expand your price negotiation skills
by Bernice Ross Dec 2
Home prices spike after summer lull: CoreLogic
Nationwide home prices grew at the fastest pace since 2014
Stuck with moving boxes? 10 ways to reduce, reuse and recycle
If you're a new agent, at some point, your clients will likely ask you about the best way to dispose of their moving boxes. Here are a few ways you can help them avoid sending cardboard to a landfill
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