Apple's iPhone 5C: C is not for 'cheap'

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Those holding out for a cheap version of the iPhone will have to keep waiting.

Apple unveiled two versions of the new iPhone today that will be available Sept. 20 — iPhone 5S and iPhone 5C (C is for “color”). While the 5C is cheaper than the 5S, its noncontract price starts at just $100 less than the more-expensive model.

The lower-priced phone, featuring a one-piece plastic body that comes in five colors and many of the same features as the current iPhone 5, is a “strategy shift for Apple” as it tries to reach those consumers turned off by the iPhone’s high price, the New York Times reported.

Source: New York Times