The time mobile users are spending in apps is growing relative to mobile browsers, according to data and analysis from the mobile data firm Flurry.

Based on a study run from January to March, Flurry reported that mobile apps now account for 86 percent of the average users’ time on their mobile devices. Just 14 percent of mobile users’ time was spent using a Web browser, the data showed.

The new app usage breakdown is up from an 80 percent mark based on data collected last March, indicating that a mobile-optimized site, alone, increasingly won’t cut it in the mobile world.

In Flurry’s most recent study, gaming apps accounted for 32 percent of time users spent on their mobile device. Social media apps accounted for 28 percent of users’ time on mobile.

Source: Flurry

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