'Paper' iPhone app a 'complete reimagining' of Facebook

“Paper” — Facebook’s new, free iPhone app to be released in the U.S. on Feb. 3 — is “a complete reimagining of Facebook itself. Once you’ve used it, you may never want to open the standard Facebook app again,” says The Verge’s Dieter Bohn.

The app makes Facebook into more of an immersive experience with image-dominating displays that direct users to Facebook content in ways that resemble popular news-reading apps like Flipboard and blog platforms like Medium, Bohn writes.

The platform will be ad-free at launch, so real estate pros will have to figure out other ways to wrangle leads from the most popular social media network in the world via its new app.

Source: The Verge