Redfin took advantage of a feature in Apple’s new, free operating system released yesterday, OS X Mavericks, that allows it to send push notifications associated with a user’s saved search on the real estate site through Apple’s Safari Web browser.

Apple users who download the new desktop operating system and conduct a search on Redfin using Safari have the option to receive instant alerts that show up in the upper right-hand corner of the computer when a home comes onto the market, is sold, sees a price reduction or when a Redfin agent writes a note about it. Safari doesn’t need to be running for the alerts to pop up.

Source: Redfin

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect Black Friday Sale! Bundle our next two events or secure your 2021 All Access Pass.SEE THE DEALS×
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription