Portlandia, the sketch comedy sitcom that satirizes the peculiar subcultures of Portland, Ore., and airs on the IFC cable TV channel, has picked up its Seattle-based neighbor Zillow as an ad partner.

Zillow collaborated with the show to create a 30-second TV spot that features a couple of Portlandia characters searching for their ideal home using Zillow’s mobile iPad app. The ad — a small part of Zillow’s 2014 $65 million consumer marketing campaign — will air on the IFC channel and promote the TV show, a Zillow spokeswoman told Inman News.

Source: IFC

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