Industry NewsOpinion

New HOMS biz model for MSN traffic

Guest perspective: But additional traffic costs money

Late last week Inman News published a guest perspective that raised some issues relating to Homestore's recently announced agreement with MSN. I would like to respond to these concerns and clarify some details that seem to have been misunderstood. First of all, Homestore is not giving data currently displayed on to anyone. As with all of our distribution relationships, including those with AOL, Earthlink, NetZero, Juno, Excite, etc., data will continue to reside on's servers. Consumers who visit MSN House & Home will have the opportunity to freely access this data through a series of links that will take them to the Web site. When these links go live later this quarter, we will be exposing all listing data to a much larger audience–for no additional charge to our customers. Realtors who have chosen to enhance their listings on will have access to this important audience–for no additional charge. We have developed and will ...