Harley Rouda Jr. believes the old Dakota Indian saying: when you discover you're riding a dead horse, the best strategy is to dismount. It's a perfect fit for a man unafraid of admitting mistakes. Rouda, CEO and managing partner of Real Living, the third-largest privately owned residential brokerage in the United States, is an entrepreneurial risk-taker driven by the excitement and challenge of change. His wife said he has "adult attention deficit disorder"; Rouda said he might agree if he could slow down long enough to consider the question. Rouda spoke candidly with Inman News about life, success, failure and what 2004 holds in store for residential real estate. Controversies that have flamed through the industry during the past several years include virtual office Web sites and bank...
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