Industry News

LendingTree buys Domania

Acquisition of lender products, contracts now a done deal

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LendingTree, an online lending and realty services exchange, has acquired certain assets of Domania from Primedia, in a deal Inman News reported in December. Domania provides customer acquisition, retention and marketing services to real estate, banking and mortgage companies. The Domania.com Web site, which features Domania's HomePriceCheck function, Domania's business-to-business Portfolio Protect product and current lender contracts for Portfolio Protect are among the Domania assets that LendingTree acquired. Terms of the deal were not disclosed. "Domania's unique approach to predictive marketing, which focuses on turning prospects into customers, and turning customers into repeat business, will be a huge asset to LendingTree," said Eric Cunliffe, SVP of LendingTree Realty Services. Domania was founded in 1989. The company provides retention marketing and customer acquisition products and services for lenders, including CitiMortgage, Chase, CharterOne, and Waterfield, and lead...