Type "94703 real estate" into search engine powerhouse Google's search box and a link to a local directory of real estate companies in Berkeley, Calif., now appears. In beta form, Google has localized its national Web search function and opened up a new realm of possibility for local real estate markets. Now Web surfers can simply enter a ZIP code and a real estate term in a search query and find relevant local information with neighborhood business listings, maps, directions and useful Web pages. The move will have a major impact on the real estate industry and change the way consumers search for homes and real estate services on the Web. Home buyers and sellers now can search beyond traditional sources of local information, such as the yellow pages and local business listings to a greater diversity of local resources drawn from the Web at large. "Google's goal is to connect searchers with the information they need whether it's half-way around the world or in their neighborhood,"...
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