Hacker Connect January 16 in New York
An event for and by the real estate tech community

Worried about competing with the big-name company down the street? How about all those lead generation companies who keep increasing their market share? No matter whom your competitor is, their model does have a "fatal flaw." Finding it and turning it to a competitive advantage will keep you on top. One of the benefits of working with Inman News is I often have an opportunity to interview the leaders and innovators in our business. What's especially interesting is how each leader positions themselves in relation to his/her competitors. Based upon my observations, there appear to be two different approaches to coping with the competition. The first is what I would term "defending our turf" and the second is the "entrepreneurial early adaptor." The "defending our turf" approach focuses o...