Industry News

Home builders battle construction lawsuits

Ads urge homeowners to call builder, not lawyer

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California home builders have decided to take their fight against home buyer construction defect lawsuits onto the small screen in people's living rooms. A new television advertising campaign will spotlight the problems homeowners might face if they contact an attorney to resolve a construction dispute with a home builder. The ads are intended to combat "concerted efforts by defect lawyers seeking to draw homeowners into ill-advised group lawsuits," according a statement from the Homebuilders Association of Northern California. The spots urge homeowners to "talk to the builder, not their lawyer," and they direct homeowners to the California Building Industry Association's Web site, where they can get more information about how to resolve a home-construction dispute. The ads are "needed to inform homeowners about the potential problems they face when they file lawsuits," Frank Denney, VP of operations for Cobblestone Homes in Santa Rosa and chairman of the builders group, said. The th...