Ready for this? You wake up at 3 a.m., cannot sleep, put on some clothes and visit a couple of open houses. Or, you cannot cram your closing meeting with your escrow officer into a normal part of the day, so you set up an appointment for 2 a.m. at the all-night title office. Kinko's does it. Home Depot does it. Most grocery stores do it, so why not real estate? Prompting our ideas about this bizarre prospect was a new product developed by Lighthouse Marketing, which is offering a solar-lighted for-sale sign. The Fort Lauderdale, Fla.-based firm promises agents the signs will "work for you day and night." The Internet has already turned home shopping into a all day, all night, everyday experience. It is only a matter of time before the service and marketing side of the business will be...
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