Weichert, Realtors recently revamped its Web site to capture the growing number of consumers who use the Internet for home buying and selling. Consumers can now search open houses, map their route, and even get pre-approved during the workweek via a pop-up box that can be filled out and e-mailed to Weichert Financial Services for a quick response. Behind the scenes, this enhancement is supported by a new Online Media Center that simultaneously populates the open house section on weichert.com whenever open houses are entered into the system for newspaper advertising. The immediacy of the Web allows open houses scheduled too late to make newspaper deadlines to appear online in time for a weekend open house. A "101 Buyers Guide" and a "101 Sellers Guide" explain the basics of home buying...
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