Hacker Connect January 16 in New York
An event for and by the real estate tech community

Once again, the Rookie Realtor is running down a rabbit hole. Are you making the same mistake? Last week I was on a conference call with Inman News CEO and founder Brad Inman and a number of executives who provide Web services to the real estate community. The subject of the "Rookie Realtor" came up in the conversation. The Rookie originally started by knocking at doors. Door knocking is hard, but it yields consistent results. The Rookie's latest strategy, however, is actually a giant step backward. The Rookie decided having a Web site was a smart investment. The Rookie has been chewing up valuable prospecting time "working on my Web site." Once the Rookie's site went "live," the Rookie was shocked that only one person visited it. The Rookie fell into one of the most dangerous traps in ou...