Industry News

Responsive real estate agents rank high with consumers

Survey finds poor attitude can be a major turn-off
Published on Sep 22, 2004

Responsive real estate agents earn the most kudos from consumers, according to a survey conducted by RealEstate.com, an operating business of LendingTree Inc. The survey, which collected 702 responses from consumers who visited the Web site to find a real estate agent, found that 43 percent of consumers most appreciated that their real estate agent was "very responsive." Twenty-three percent of those who participated in the survey said they most appreciated that their real estate agent "really listened," 15 percent most appreciated their Realtor's market expertise, 13 percent most appreciated their agent's advantageous use of technology, and 6 percent most appreciated their agent's negotiating expertise. About 34 percent of consumers said they least appreciated their agent's lack of a pro-active attitude, while about 25 percent said they least appreciated their agent's discomfort using modern technologies, such as Web sites, e-mail and digital photos. Eighteen percent of respondent...

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