According to a recent study by Real IQ Consulting, more than half of the consumers who submitted a loan quote request through iHomeowners Inc.'s LoanWeb.com site secured a mortgage. In addition, the study shows that the average online mortgage shopping cycle is 61 days, suggesting a need for mortgage originators to reassess traditional methods for better serving the online consumer. "The Real IQ study confirms what we have always known – our online customers are serious about obtaining a home loan," said iHomeowners Inc. President John Hasenauer. "It's crucial that brokers and lenders build a relationship with their online customers during this instant shopping phase. This study proves that the Internet is a highly efficient marketing channel for all loan originators if they tailo...
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