One of the main attractions at Inman News' Real Estate Connect NYC was the focus on online lead generation. Where are the leads, how do you get them and what should you do with them? Here are the top 10 takeaways we identified at the close of the conference: 1. Internet leads are abundant, with companies who've been at the online lead game for some time saying they have much more than they can handle, and those who aren't already in the lead game scrambling to get in. 2. The $11 billion spent annually on real estate advertising is just beginning what is expected to be a massive shift from print classifieds to online channels. 3. However, three quarters of consumers now start the home search process online, while only about 11 percent of advertising dollars currently are on the Web. 4. Search engines have emerged as leaders in online real estate lead services, with paid advertising services through Google and Overture significantly increasing i...
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