Editor's note: In this four-part series, we highlight four of the finalists for the 2005 Inman Innovator Award and profile their contributions to the real estate industry. This year, 66 real estate, technology and media firms have made it to the final nomination round and will compete for the coveted awards. (See Part 1: Give us this day our daily leads; Part 2: OnBoard LLC founders make sense of real estate data and Part 4: Giving credit where credit is due.) A few months ago, Pennsylvania Realtor Gary Segal's clients were using his competitor's Web site because it was easier to navigate and more user-friendly. Fighting back, Segal chose WhereToLive.com to design his new site. Eden Prairie, Minn.-based WhereToLive.com designs Web sites for real estate brokerages and also supplies search technology for the sites. The company's combination of sophisticated search and mapping technologies sold Segal and his group on WhereToLive. "Our sales team was trying to make a decision as to w...
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