SAN FRANCISCO – Eneighborhoods has launched a new Web-based marketing service that enables real estate professionals to quickly and easily create fully automated, personalized, color direct response marketing campaigns, the company said Wednesday. The new service automates the direct mail process for real estate agents so they can produce and distribute personalized print communications to prospective clients. ENeighborhoods also compiles home and neighborhood information and has announced a series of turnkey direct response marketing programs that incorporate up-to-date, localized information about properties, neighborhoods and schools. Each campaign includes customized data for the recipient's neighborhood, such as recent home sales or aerial imagery. The system also can track and measure the marketing effectiveness by incorporating unique personalized URLs, the company said. Expanding upon the eNeighbhorhoods e-mail newsletter service, the company is now offering a print ver...
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