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Small real estate companies think big

Entrepreneurs share stories from the trenches

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SAN FRANCISCO – Small companies are the lifeblood of the U.S. economy, and real estate entrepreneurs Friday morning shared insights about challenges and strategies for getting through the first days. "It's about really getting right down to what you do and being focused," said Joel MacIntosh, CEO of Minneapolis-based WolfNet Technologies, a technology developer for the real estate industry. "A lack of focus can cause all sorts of problems," MacIntosh said during Real Estate Connect 2005. He and others shared stories about the early days of their companies. WolfNet had a difficult time maintaining focus in the beginning, MacIntosh said, and it wasn't until the company zeroed in on serving the real estate industry that things started to progress. WolfNet in the last year and a half has been growing steadily, he said. The company is 10 years old, has 18 employees, and is growing at about 44 percent year-over-year. Brian Boero, CEO of VREO Software, said his story is about hum...