Point2 Realty Solutions, a Canadian company whose software enables agents to create their own Web sites, has joined the Google Earth "mod squad," modifying Google's mapping feature to add maps to its offerings. Mapping is one of the hottest developments in real estate marketing technology, with companies rushing to incorporate the feature. A number of companies have modified the free Google Earth three-dimensional mapping imagery for use with their offerings. For example, Prudential Chicago adopted a modification just days after Google released the feature in late June. CondoBuzz.com, a national network of 1,500 condo-focused Web sites, has incorporated Google Earth into some of its local condo Web sites. Now, Saskatoon, Canada-based Point2 has added Google Earth to its do-it-yourself Web offerings. The feature has been added to the 61,000 existing sites agents have created using Point2 software and will appear on new sites as well. When a home buyer goes to the agent's site, a link, ...
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