Hacker Connect January 16 in New York
An event for and by the real estate tech community

(This is Part 3 of a four-part series. See Part 1: Online search to take real estate by storm; Part 2: Real estate maps go from bland to grand; and Part 4: Real estate's future driven by Tablets, Dashboards.) One of the greatest challenges Web marketers face is making their Web sites "sticky." Now there is an entirely different way to regularly attract clients to your site while simultaneously motivating your Web visitors to use your services. As I speak around the country, I'm constantly surprised by how few agents and broker-owners are using pay-per-click advertising. All of them use search, but sadly, yet few have capitalized on it by implementing pay-per-click in their business. In fact, even though 80 percent of the buyers and sellers begin their search online, the industry only ...