Industry News

Primedia acquires real estate-related Web site

RentClicks.com offers small-unit rental listings

Primedia Inc.'s Consumer Guides, a publisher and distributor of apartment, new home and auto guides and related Web sites, today announced the acquisition of RentClicks.com, an online search site for small-unit rental properties. RentClicks.com provides landlords, investors, and property managers with a Web-based tool to advertise rental properties to rental customers. Financial terms were not disclosed. Other Consumer Guides Web sites include ApartmentGuide.com, AutoGuide.com, AmericanHomeGuides.com, Rentals.com, MovingResourceGuide.com and NewHomeGuide.com. "With this acquisition, the company becomes the leader in the small-unit owner rental market," Primedia announced. This market segment, which includes rental houses, townhomes, condos and single-unit apartments, accounts for 70 percent of the total rental market. "These are two very complementary businesses coming together to bring quality and value to consumers and advertisers in the high-growth online marketplace for the resid...

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