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Technology extends real estate storefront

Part 3: Mobile trends in real estate

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Editor's note: Real estate agents are depending more and more on mobile technology, enabling them to take and make phone calls on the run, respond to leads while they're out in the field, pull up home listings data while driving clients around, and more. In this three-part series, we explore a new round of mobile technologies and how they're being used in real estate. (See Part 1 and Part 2.) People cruising by the Hammond GMAC Real Estate office in Harvard Square in Cambridge, Mass., should be ready for a new real estate window-shopping experience. The large, flat-panel screen in the brokerage's window rotates images of available homes for sale, and invites them to grab their cell phones and control the listings on the screen as if they were browsing a Web site. Hammond GMAC uses a program called StreetSurfer developed by Somerville, Mass.-based LocaModa. Rather than stand and watch a slideshow presentation of properties, passersby can browse around the screen and see more detai...