Editor's note: The mortgage market is shrinking and more lenders and mortgage brokers are turning to online lead-generation services and automated systems to stay ahead of the curve. In this three-part series, Inman News explores what online channels and automated processes the mortgage industry is using to attract customers and streamline lending in a tightened market. (See Part 2 and Part 3.) As growth in consumer lending slows, technology will be a "key weapon" lenders can use to win profit share and succeed in the marketplace, an analyst said in an online seminar last week. "Growth in baseline consumer lending is slowing," said Bobbie Britting, senior analyst, consumer lending at the Tower Group, in a Webinar Thursday. "The major players in the market such as Fannie Mae, Freddie...
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