Most Home Corp. has signed a letter of intent to acquire a $30 million U.S.-based call center operation in a move to create a support system for future growth, the company said today. Most Home provides lead generation, qualification and management services to the real estate industry, as well as wireless MLS service to major markets throughout the United States and most of Canada. The company combines its automated lead management technology with a national call center, and prioritizes leads based on the prospect's ability, timeliness and motivation to buy or sell. The name of the call center operation to be purchased will not be disclosed while the definitive agreement is being executed due to "operational sensitivities," Most Home said in an announcement. The target call center opera...
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