Industry News

Prudential California offers Zillow tools

Brokerage adds home-value estimates to Web site

Prudential California/Nevada Realty and Zillow today announced a partnership to provide consumers with free, instant home valuations and a property comparison tool on the PruRealty.com broker Web site. Using open API (Application Programming Interface) from Zillow, PruRealty.com said it will offer consumers Zillow's home market-value estimations and area median prices, as well as other tools to access agents, homes and housing market information online. Zillow.com launched in beta form in February and recently opened up some of its real estate products to other Web sites. Prudential California is one of the first major brokerages to incorporate the products. Zillow's home-value estimates are also available on Yahoo's search pages and real estate portal. The company has information on some 67 million homes in the United States....

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