A group of marketing professionals has formed a company they say is making it easier for mortgage brokers to buy leads from trusted sources. While other companies help connect lead buyers with leads, they typically charge lead sellers to advertise on their sites or take a cut of their profits. LeadPolice.com turns that business model on its head, letting sellers who meet the company's standards market themselves on the site for free, while charging buyers to use the service. Because LeadPolice doesn't depend on sellers for revenue, buyers can be assured the company has their best interests in mind, said LeadPolice.com Vice President Melissa Rosno. LeadPolice.com owes its allegiance to buyers, who share information about the quality of leads they obtain from approved sellers. Companies t...
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