Reply Inc., an online lead-generation service for real estate professionals, has secured $6 million in additional funding, the company said today.

The new round of financing includes a major investment from Outlook Ventures, as well as new contributions from existing backer Scale Venture Partners (formerly BA Venture Partners) and board member Debi Coleman, the former chief financial officer of Apple Computer who currently serves as chairperson of the Reply! Audit Committee.

The Series B funding brings the total investment in the company to $23 million.

The company also announced that Randy Haykin, managing director of Outlook Ventures, and one of Reply’s founders, John Truchard, have joined the company’s board of directors. Haykin has previously been involved in numerous consumer Internet companies, including Yahoo!, Overture, eCircle, eTeamz/Active Network and Digital Chocolate.

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